JOB REQUIREMENTS: , OH, United States 19936R2024412474 Cox Automotive
**This position is remote/work from home. You need to reside within
the Central or Eastern Time Zones. The Business Intelligence Senior
Analyst, Marketing will be a critical member of the Consumer Marketing
team responsible for efforts to develop an analytically driven marketing
investment optimization strategy. In this role, you will build and
validate metrics, combine datasets, monitor data quality, analyze data,
provide reports, and interpret results. Collaborating with internal
stakeholders, you\'ll provide regular updates on marketing channels that
will drive improved efficiency and impact. Storytelling is a critical
function of this position, including summarizing complex analytics into
actionable recommendations for marketing. What You\'ll Do Handle
day-to-day marketing performance reporting, partnering closely with the
Marketing team and our agency to address ongoing reporting and
optimization needs. Support the implementation of marketing datasets
that will deliver on the reporting and analytic requirements established
by the Marketing team. Develop intuitive dashboards designed for
flexible reporting and easy consumption by internal stakeholders.
Improve and maintain existing dashboards and shared data sets.
Collaborate with Martech and implementation specialists to maintain
accurate digital tracking. Partner with other teams such as Data Science
and Product Analytics to establish leading indicators of digital
marketing performance to drive improved marketing outcomes across
customer engagement, acquisition, and retention. Support the mining,
analysis, and interpretation of data using statistical techniques to
develop actionable insights into complex business challenges.
Effectively communicate findings and results to various internal and
external stakeholders by explaining the story behind the data and making
recommendations to the business based on data insights. What\'s In It
for You? You\'ll be rewarded with highly competitive pay , plus other
compensation perks you\'ve come to expect (e.g., 401k + company match,
comprehensive medical benefits, etc.) and others you may not (e.g.,
flexible time off policy, tuition reimbursement for academic pursuits,
pet insurance and more...) Work/Life Balance. Job flexibility is
central to our culture because team members have different working
styles and important stuff going on outside the office, too. Smart and
creative colleagues, plus... For full info follow application link. Cox
is an Equal Employment Opportunity employer. All qualified
applicants/employees will receive consideration for employment without
regard to that individual\'s age, race, color, religion or creed,
national origin or ancestry, sex (including pregnancy), sexual
orientation, gender, gender identity, physical or mental disability,
veteran status, genetic information, ethnicity, citizenship, or any
other characteristic protected by law. ***** APPLICATION
INSTRUCTIONS: Apply Online: ipc.us/t/7E46F9FC49DC4C53