JOB REQUIREMENTS: Duties and Responsibilties of Job: Why Badger Meter?
Badger Meter is a leading global water technology company, with a
mission to preserve and protect the world\'s most precious resource. For
more than 100 years, cities and businesses have utilized our innovative
and trusted solutions to enhance operational efficiency and conserve
water while making it more affordable, clean and resilient. Just like
every drop counts, at Badger Meter every employee counts because our
contributions have a lasting impact on the world! What You Will
Contribute: Are you a creative Digital Marketing Specialist with a
passion for social media marketing and data-driven decisions? We are
looking to hire a Digital Marketing Specialist for a hybrid role at our
Global HQ in Milwaukee, WI. This role requires 3 days a week onsite in
our Milwaukee office. The Digital Marketing Specialist is responsible
for enhancing our online presence in all channels, including websites,
social media, marketing automation and other related marketing tools.
This position is responsible for executing, monitoring and adjusting
digital marketing strategies in order to support broader marketing
objectives and optimize our customers\' experience. This position is
responsible for tracking, reporting and the continuous improvement of
traffic, engagement, growth of audiences and conversion through our
online channels. Additionally, this person will work with the Events
Manager to help facilitate digital marketing efforts related to events,
including webinars, online event management tools, tradeshow technology
and digital tradeshow promotions. Position Responsibilities: The main
objectives/responsibilities of this position include, but are not
limited to the following: * Execute digital strategy: Execute Badger
Meter\'s digital marketing strategy. * Enhance online user experience:
Manage and maintain the best customer experience on all digital
channels. * Develop online content strategies: Align and consult on
digital content strategies and optimization across all channels. Manage
the execution of digital content including website page development,
customer emails, social media, SEO and SEM/PPC campaigns. * Social
media ownership: Own the planning and execution of social media efforts
that support campaign initiatives and objectives. This includes social
media analytics and reporting that helps continuously improve social
media strategies. * Marketing automation ownership: Own and execution
Badger Meter\'s marketing automation and email marketing strategy.
Ensure these efforts align with overall campaign objectives, event
promotional needs and demand generation goals. * Digital event
management support: Help execute digital marketing efforts related to
events, including webinars, managing online event management tools,
updating tradeshow technology and digital tradeshow promotions through
email marketing efforts. * Facilitate campaign execution: Serve as
subject matter expert and thought leader for the integrated marketing
services team as they design, execute and track localized digital
content and targeted demand generation, automated nurture and account
based marketing (ABM) campaigns. * Drive Demand Generation Efforts:
Ensure digital marketing efforts and campaigns generate demand and
convert into won opportunities. Ensuring the process for delivering
leads to the appropriate sales channels is operating quickly and
efficiently. * Monitoring & reporting support: Gather digital marketing
related analytics and data-driven insights that allow the integrated
marketing services team to continuously assess and refine campaign
executions. * Stay up to date with best practices: Keeping in tune with
best practices, trends, and innovations in online mar To view the full
job description please use the link below.
https://www.aplitrak.com/?adid=YmJnZW5lcmljLjgzMDA2Ljg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmN bQ
***** APPLICATION INSTRUCTIONS: Apply Online:
https://www.aplitrak.com/?adid=YmJnZW5lcmljLjgzMDA2Ljg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmNvbQ