JOB REQUIREMENTS: Why Badger Meter? Badger Meter is a leading global
water technology company, with a mission to preserve and protect the
world\'s most precious resource. For more than 100 years, cities and
businesses have utilized our innovative and trusted solutions to enhance
operational efficiency and conserve water while making it more
affordable, clean and resilient. Just like every drop counts, at Badger
Meter every employee counts because our contributions have a lasting
impact on the world! What You Will Contribute: We are looking to hire a
Digital Marketing Specialist for a hybrid role at our Global HQ in
Milwaukee, WI. The Digital Marketing Specialist is responsible for
enhancing our online presence in all channels, including websites,
social media, marketing automation and other related marketing tools.
This position is responsible for executing, monitoring and adjusting
digital marketing strategies in order to support broader marketing
objectives and optimize our customers\' experience. This position is
responsible for tracking, reporting and the continuous improvement of
traffic, engagement, growth of audiences and conversion through our
online channels. Additionally, this person will work with the Events
Manager to help facilitate digital marketing efforts related to events,
including webinars, online event management tools, tradeshow technology
and digital tradeshow promotions. Position Responsibilities: The main
objectives/responsibilities of this position include, but are not
limited to the following: * Execute digital strategy: Execute Badger
Meter\'s digital marketing strategy. * Enhance online user experience:
Manage and maintain the best customer experience on all digital
channels. * Develop online content strategies: Align and consult on
digital content strategies and optimization across all channels. Manage
the execution of digital content including website page development,
customer emails, social media, SEO and SEM/PPC campaigns. * Social
media ownership: Own the planning and execution of social media efforts
that support campaign initiatives and objectives. This includes social
media analytics and reporting that helps continuously improve social
media strategies. * Marketing automation ownership: Own and execution
Badger Meter\'s marketing automation and email marketing strategy.
Ensure these efforts align with overall campaign objectives, event
promotional needs and demand generation goals. * Digital event
management support: Help execute digital marketing efforts related to
events, including webinars, managing online event management tools,
updating tradeshow technology and digital tradeshow promotions through
email marketing efforts. * Facilitate campaign execution: Serve as
subject matter expert and thought leader for the integrated marketing
services team as they design, execute and track localized digital
content and targeted demand generation, automated nurture and account
based marketing (ABM) campaigns. * Drive Demand Generation Efforts:
Ensure digital marketing efforts and campaigns generate demand and
convert into won opportunities. Ensuring the process for delivering
leads to the appropriate sales channels is operating quickly and
efficiently. * Monitoring & reporting support: Gather digital marketing
related analytics and data-driven insights that allow the integrated
marketing services team to continuously assess and refine campaign
executions. * Stay up to date with best practices: Keeping in tune with
best practices, trends, and innovations in online marketing and website
technology and apply this knowledge toward the advancement of our online
presence. Qualifications: * Bachelor\'s degree in Business Adminis To
view the full job description please use the link below.
https://www.aplitrak.com/?adid=YmJnZW5lcmljLjM4ODc4Ljg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmNvbQ
***** APPLICATION INSTRUCTIONS: Apply Online:
ht ps://www.aplitrak.com/?adid=YmJnZW5lcmljLjM4ODc4Ljg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmNvbQ