JOB REQUIREMENTS: Duties and Responsibilties of Job: Why Badger Meter?
Badger Meter is a leading global water technology company, with a
mission to preserve and protect the world\'s most precious resource. For
more than 100 years, cities and businesses have utilized our innovative
and trusted solutions to enhance operational efficiency and conserve
water while making it more affordable, clean and resilient. Just like
every drop counts, at Badger Meter every employee counts because our
contributions have a lasting impact on the world! What You Will
Contribute: The Digital Marketing Specialist is responsible for working
closely with the Sr. Digital Marketing Specialist to enhance our online
presence in all channels, including websites, social media, marketing
automation and other related marketing tools. This position is
responsible for executing, monitoring and adjusting digital marketing
strategies in order to support broader marketing objectives and optimize
our customers\' experience. This position is responsible for tracking,
reporting and the continuous improvement of traffic, engagement, growth
of audiences and conversion through our online channels. Additionally,
this person will work with the Events Manager to help facilitate digital
marketing efforts related to events, including webinars, online event
management tools, tradeshow technology and digital tradeshow promotions.
Position Responsibilities: The main objectives/responsibilities of this
position include, but are not limited to the following: * Execute
digital strategy: Execute Badger Meter\'s digital marketing strategy. *
Enhance online user experience: Manage and maintain the best customer
experience on all digital channels. * Develop online content
strategies: Align and consult on digital content strategies and
optimization across all channels. Manage the execution of digital
content including website page development, customer emails, social
media, SEO and SEM/PPC campaigns. * Social media ownership: Own the
planning and execution of social media efforts that support campaign
initiatives and objectives. This includes social media analytics and
reporting that helps continuously improve social media strategies. *
Marketing automation ownership: Own and execution Badger Meter\'s
marketing automation and email marketing strategy. Ensure these efforts
align with overall campaign objectives, event promotional needs and
demand generation goals. * Digital event management support: Help
execute digital marketing efforts related to events, including webinars,
managing online event management tools, updating tradeshow technology
and digital tradeshow promotions through email marketing efforts. *
Facilitate campaign execution: Serve as subject matter expert and
thought leader for the integrated marketing services team as they
design, execute and track localized digital content and targeted demand
generation, automated nurture and account based marketing (ABM)
campaigns. * Drive Demand Generation Efforts: Ensure digital marketing
efforts and campaigns generate demand and convert into won
opportunities. Ensuring the process for delivering leads to the
appropriate sales channels is operating quickly and efficiently. *
Monitoring & reporting support: Gather digital marketing related
analytics and data-driven insights that allow the integrated marketing
services team to continuously assess and refine campaign executions. *
Stay up to date with best practices: Keeping in tune with best
practices, trends, and innovations in online marketing and website
technology and apply this knowledge toward the advancement of our online
presence. Qualifications: * Bachelor\'s degree in Business
Administration (or similar) with a focus on digital mark To view the
full job description please use the link below.
https://www.aplitrak.com/?adid=YmJnZW5lcmljLjI0NTYxLjg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmNvbQ
***** APPLIC TION INSTRUCTIONS: Apply Online:
https://www.aplitrak.com/?adid=YmJnZW5lcmljLjI0NTYxLjg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmNvbQ