JOB REQUIREMENTS: Job Category:Sales, Marketing & Product
ManagementSchedule:Full timeJob Description: PURPOSE AND SCOPE This
position is responsible for leading all product marketing efforts for
the Vehicle Restraints portfolio as part of Rite-Hite\'s Material
Transfer Zone solutions. This includes generating customer and market
insights and creating a multi-year marketing strategy and marketing plan
across multiple product lines as well as assisting product management to
develop winning product roadmaps. This role will identify and drive
opportunities for profitable growth with quality, on-time new product
launches and for customer loyalty across the lifecycle of installed base
products. This role is measured on key performance indicators such as
orders, price realization, share gain, customer retention, marketing
ROI, utilization of marketing assets, etc. ESSENTIAL DUTIES AND
RESPONSIBILITIES To perform this job successfully, an individual must be
able to perform each essential duty satisfactorily. Customer Focus
Creates and executes an annual customer insight plan in partnership with
the insights and operational excellence shared marketing services team
to discover unmet needs and utilization trends, validate product
concepts, test value propositions and inform pricing decisions Leads a
regular sales and service advisory board to ensure the voice of teams
closest to the customer is incorporated into the marketing strategy,
plans and tools Helps to capture insights by actively and regularly
participating in customer experience center visits Defines continuous
enhancements to the customer experience and incorporates into the
marketing plan Helps test ideas as part of the standard Rite-Hite
innovation process to build a set of high value concepts for product
management Market and Business Insights In collaboration with the shared
marketing services team and via analysis, research and problem solving,
identifies and continuously drives insights from key external and
internal data and trends (e.g., market and industry growth / headwinds /
tailwinds, visibility, win/loss, strategic account performance,
Salesforce, sales tool utilization, demand generation activities,
marketing ROI) for a given product line to strengthen business
investments and marketing impact Marketing Strategy From insights and
aligned with the product management priorities and roadmap, creates the
marketing strategy for a product line to drive profitable growth (demand
generation, funnel acceleration, share gain, price realization) Provides
a market-backed pricing view to the product manager to help inform the
final pricing decision; in concert with the shared marketing services
team conducts external pricing research studies; monitors pricing trends
and leads problem solving workstreams to... For full info follow
application link. Rite-Hite is an Equal Opportunity/Affirmative Action
employer offering a drug free workplace for our customers and employees.
***** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/A5DC046C31B0402B