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Associate Manager, Omni Marketing - Dr Pepper, Crush, Schweppes
The person in this role will be responsible for ensuring all aspects of national and account-specific omni marketing & merchandising activations are developed & executed on time and with excellence. The successful candidate will contribute to all marketing efforts for the Dr Pepper, Crush and Schweppes brand portfolio. The Associate Manager will be responsible for the strategic agency brief, creative development, production and execution of the annual omni marketing calendar for their respective category of brands. The individual in this role will also support the overall team with special projects, merchandising tools and other administrative tasks. They will work closely with various internal and external cross-functional teams to ensure a flawless 360-degree execution in the digital and physical space to ensure a frictionless shopping experience for our brands. This person will report to the Manager, Omni Marketing.
RESPONSIBILITIES
Lead the strategic development and deployment of annual omni marketing strategies and activities (national campaigns, account-specific support, coupons, in-store brand activations, displays/signage, mobile/digital/social media elements) for key retailers to support sales and marketing;
Work closely with Brand, Digital Shelf, Shopper Insights, Category Management, RGM and Sales to develop profitable and best-in-class omni marketing support;
Plan and define the scope of work, develop a budget and timelines for all activities;
Serve as the contact for RGM & Brand to ensure execution of the programs developed for the brands within their respective categories;
Assure the liaison and communication for the various programs and activities with Brand, Sales & Commercial Strategy;
Identify and understand the different needs and strategies for specific banners in order to support customer-specific programs with the Sales team;
Measure and report performance of omni marketing activities and make recommendations for optimization;
Support new product launches by building and executing strong marketing plans;
Support overall team projects that touch multiple brands/channels;
Work with various creative agencies to develop retail activities using traditional and forward-thinking digital platforms;
Analyze data about brands, competitors, and trends and translate into insights to help develop omni marketing strategies and tactics
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Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.