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Job Summary
The Assistant Manager of Retail Brand Marketing, Paid Social will work with Retail Brand Marketing leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drives the overall strategic success of Lowe's. The position will report to the Manager Retail Brand Marketing and will serve as a subject matter expert of Paid Social. Largely, the assistant marketing manager has to know how to execute Paid Social campaigns.
Key Responsibilities
Plans, executes, optimizes, and reports on Paid Social campaigns on Meta, Pinterest, TikTok, and Twitter.
Manages campaign budgets and feels comfortable making adjustments daily and reporting on campaign performance.
Adheres to the goal of the team, which is to efficiently garner traffic, leads, and omni channel sales for our business by reaching people looking for our brand, products, and services. The team works closely with Media Planning, Brand Marketing, and Creative to execute campaigns according to plan.
Experience using digital media measurement tools: Social platforms, Adobe, multi-touch attribution, and media mix modeling.
Partners with the brand marketing managers within a small “pod in an “agile type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand manager need support.
Partners with cross-functional partners to analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni-channel experience
Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support
Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually as they are featured in paid campaigns.
Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work
Works closely with large external vendors and will be the subject matter expert in their vertical.
Required Qualifications
Bachelor's degree in business administration, Merchandising, Marketing or relevant field
3-5 years Overall marketing experience including hands on keyboard
1-2 years Strong business acumen and experience running a P&L and/or working alongside P&L owners
1 year Leadership experience
Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
Experience leading brand or category work at a retailer or CPG company
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.