At Shire, we are proud and grateful to employ military veterans and thank them for their contributions to our company and our country. See where your military experience can play a role at Shire by using our military skills translator job search tool below:
Overview
Come join the Quickbooks Paid Media Marketing Analytics team as a Staff Business Data Analyst. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing new customers to the Quickbooks via paid marketing channels. As a paid media marketing analyst, you will drive a deeper understanding of channel performance, and help identify areas of business opportunities.
What you'll bring
7+ years of experience in analytics, marketing analytics experience in paid media, particularly mobile and/or direct mail is a plus
Experienced in advanced statistical analysis, test design, and marketing attribution
Practical experience constructing data pipelines and ETL utilizing SQL and Python, as well as manipulating and analyzing large complex datasets (e.g. clickstream data)
Deep understanding of AI/ML models in marketing attribution such as MMM, strong expertise in A/B test and geo experiments.
Strong data storytelling skills, with a proven ability to rapidly construct impactful visualization, communicate insights and influence marketing leadership
Bachelor’s degree in a quantitative field or equivalent work experience, advanced degree preferred
How you will lead
Drive opportunity identification and sizing in Mobile/DM acquisition channels, and unlock critical efforts to drive new customer acquisition growth
Work closely with capabilities team to measure marketing performance through attribution, A/B tests, geo experiments, and incrementality models
Lead the construction of channel reporting and data narratives to senior leaders to influence and power strategic marketing decisions including (1) build DM analytics foundation from ground up, including creating datasets and Tableau dashboards to provide insights and unblock testing opportunities; (2) own and improve the core set of Tableau dashboards for Mobile channel to unlock speed of insights
Perform deep-dive strategic analysis to shape business strategy
Facilitate insight generation from KPIs, conduct trend decomposition analysis and drilling down to identify underlying drivers
Build relationships and provide analytical guidance to business stakeholders and leaders
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.