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Abbott Marketing Planning Manager in Mumbai, India

Purpose of Job:

  • As ProductChampion,demonstratesexcellentknowledgeandpractice in sales & marketing, and fully exploits the fullmarket potential of AbbottEPD products

  • To manageandmarketthe company‚Äôs entire product range throughthedeveloping,planning,implementing, measuring and being accountableforbrand plans which optimizeprofitability,marketshareandrevenue growth in theshortand long term.

Develops marketing strategies, plans, and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.

Key Accountabilities, Responsibilities and Deliverables:

  • Toeffectivelycommunicate/designcommunicationmaterialforproductbenefits to all therelevantstakeholders in the value chain ( HCPs & chemists )

  • Toprepare andpresentmarketingbusiness plan (brandplans)perpromotedproduct on anannualbasis

  • Toprovidestrategicproductdirection & tocreateand execute producttacticalplansalignedwithstrategywithinspecifiedtimeframes via thesalesforceand to measurequantitatively and qualitativelythereafter

  • Maintainkeycustomer andopinionleader contact to maximize Abbott EPD productperformance in the respectivetherapeutic fields and support currentandfutureobjectives

  • To drive scientific engagement programs, KOL engagement and activation ( OTC & patient awareness)

  • To maintain andimproveproductknowledgeof the salesforceand sales managers and to continuallyupdateknowledgeontheproduct,competitorsandtherapeutic area

  • Toachieve targets forsales, grow marketshare,profitcontributionandmarketpenetrationfor all assignedproduct(s)(i.e.entire portfolioPLN)

  • Tomonitorbudgetsforand controlallocatedpromotionalexpenditureforthe product(s)

  • Planningandimplementation of productlaunches,includingHCPeducation,promotions,stocking,functions, road shows

  • Coordinate with legal and regulatory for product registration in International business

  • Tocreate,togetherwithDemandPlanning & Logistics, and be jointlyresponsiblefor accuratemonthlyrollingforecasts(SP&E + Mix - 28 monthforecast)

  • Responsibleforoverseeingmarketsurveys/researchandsalestrendsreviews

  • Regular fieldworkwithrepresentatives,monitoringmarketing plans (brandplans),identifyingopportunitiesandgainingmarket intelligence

  • Manage thirdpartyrelationswithrelevantcompanies where Abbottproducts have been out- licensed / third party products have been in-licensed as per specificcontractual obligations

  • Interact with distributors with respect to supply chain, business trend, market intelligence and promotional campaigns

  • Drive promotional campaigns for different therapeutic segments

  • Interdepartmental liaison across all functions: Finance, supply chain, legal, regulatory, medical, training, purchase & commercial excellence

Qualifications:

  • Full Time MBA Mandatory

  • Graduation

Experience:

  • 5-7 yearsrelevantpharmaceuticalsales & brandmanagementexperience minimum 2-3 therapeutic areas

  • Handling multiplebrands across therapy areas andcross-geographyexposurewill be anaddedadvantage

Key Competencies Required:

Managerial:

  • Effective strategic planning abilities

  • Effectively communicatecommercial value of Abbott products to targetaudience

  • Effectiveforecastingandbudgeting skills

  • ProjectManagement SkillsLearns new or changing job processes, tasks/trends & applies them to the workasappropriate

  • Createsroleappropriate plans, actionsteps & timetables to supportstrategy,goals & assignments

  • Takesthoughtfulaction, appropriately balancing speed and risk involved

  • Proactivelyidentified work issues/obstacles,communicatesthem to leadership/peersand creates appropriate contingency plans

  • Usesexperience,data,external/internalcustomer input to createbetterwork solutions

  • Delivers on expectationsandmeet commitments, holds self-accountable for results

Behavioral:

  • Effective negotiationandcommunication skills

  • Effective Presentation & analytical skills

  • Good interpersonal skills & ability to influenceat all levels

  • Works with a sense of urgency to deliver results

  • Tactfully challenges assumptions and traditionalways of doing things

  • Thoroughly analyzes problems to identify causesand not just symptoms

  • Offers culturally appropriate, frequent and constructive feedback to peers and seniors

  • Asks forfeedback on strengths and weaknesses, uses the input to improve performance.

  • Usesan understanding of the largerbusiness context to more effectively completework

Functional / Technical:

  • In-depthknowledge of pharmaceuticalindustry and itsdistributionchannels

  • Creative and planningability

  • Computerskillsincludinggoodknowledge of Excel,PowerPoint,Word and Outlook

  • Sound businessandfinancialacumen

  • MeetQuality/Compliancestandards

  • Identifiesandimplementsprocess/productimprovementsthat benefitcompany and customers

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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