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About the job
The Channel Marketing Team, within Integrated Marketing, leads the owned channel strategy, activation and optimization for the enterprise. Managing all marketing levers to drive specific outcomes for stakeholders including B2B & B2C lead and revenue generation and enterprise initiatives. This cross channel team develops and manages stakeholder strategies and execution on digital properties (including Nielsen.com ), email, mobile and social properties.
Our social channels publish content across multiple channels - each with different targeting capabilities - to reach our target audiences. We aim to develop interactive modern content that users expect from those in the media industry.
This role reports to the VP, Channel Marketing and plays a critical role in supporting the execution of social strategies, messaging and content to support the commercial go to market and strategy of the business.
This role will collaborate closely with other parts of the Marketing organization as well as wider Nielsen stakeholders to determine our priorities and deliver on solutions.
Responsibilities
Increase engagement for existing audiences with high-quality social initiatives
Acquire new followers by filling gaps in our marketing content output
Support the development of engaging content that resonates internally and externally
Identify new channels to embed our brand that align our marketing direction
Glean insights from social data using monitoring tools
Support the monitoring of key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations
Stay up to date with new and emerging trends to help keep our social media presence consistently relevant
Qualifications
Minimum of 3 years experience in Social Media Marketing, Communications, and/or related field
Bachelor’s Degree in Communications, Marketing, or related field
Exceptional written and verbal communication skills, experienced English language writer and content creator. Experience in creating sales presentations using Google Slides
Excellent organization, project management, communication and problem solving skills
A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner
A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment
Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions
Experience with social media tools and an active social media user
ABOUT NIELSEN
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and act. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, inquisitive colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!