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Mars Marketing Data Ops Manager Digital Ecosystem in Nashville, Tennessee

Purpose of Role

This central role will be a key enabler of the Data Strategy and Marketing Transformation pivot within Digital Ecosystem (owned channels), responsible for the operational excellence of 1P data utilization, marketing technologies and audience-driven capabilities for Mars Petcare, including PEDIGREE®, IAMS™, CESAR®, TEMPTATIONS™, GREENIES™, DENTASTIX™, CRAVE™, SHEBA® and NUTRO™. This role will partner with the Sr. Manager, Marketing Data & Tech to facilitate the Mars Marketing Transformation, partnering with Digital Ecosystem team, cross functional teams and our media agency to pilot use cases across the portfolio. They will develop scalable solutions, optimization, best practices and frequent learnings to advance Mars Petcare’s 1P data and audience strategy across owned channels. This associate will steward the end-to-end processes for data acquisition, data flow, quality audits, audience planning, and audience activation by partnering with cross-functional teams and agency partners for owned channels. This includes managing and improving ways of working across agency partners, brand teams, external technology vendors and internal cross-functional teams. This role must focus on the big picture using deliberate, methodological approaches to problem solving and constantly look for new ways to accelerate business performance and increase efficacy by benchmarking, reporting and analysis; developing and leading structured test and learns; and education and training for brands and other key stakeholders within Mars Petcare.

Principal Accountabilities

  • Champion audience-first thinking within owned channels, providing consultative approach to driving business outcomes using data and technology platforms

  • Lead cross-functional teams and agencies in end-to-end processes of data acquisition, data flow, quality audits, audience planning and audience activation withing the owned channels.

  • Lead the piloting, adoption and operationalization of Mars 1P data use cases, partnering with brand teams to translate and create strategic link between brand objectives and goals through to the holistic audience activation strategy.

  • Partner with Digital Ecosystem Operations Manager to facilitate platform and technology infrastructure and architecture to support and activate personalized consumer experiences across owned channels.

  • Partner with Digital Ecosystem Operations Manager to manage and execute Mars 1P audiences and brand specific high value community strategies across owned channels.

  • Partner with Petcare Data & Analytics team to mine audience data from owned channelswith the goal of providing learnings, insights and recommendations to optimize existing and future campaigns.

  • Partner with Marketing Effectiveness & Insights team, Nielsen and agencies/vendors to identify and implement appropriate testing structure

  • Package learnings through inclusion in Learning Agenda progress recaps, quarterly and after-action reporting for Global cross-functional teams, and ad hoc share outs with brands and cross functional partners

  • Working with brands/agencies/partners to define and bring to life both brand- and portfolio-level owned channel audience-driven initiatives, including but not limited to:

  • Always-on Mars 1P data acquisition within owned channels

  • Always-on Mars 1P data activation within owned channels

  • Activating Mars Unified ID to enable people-based frequency management across owned channels

  • Brand high-value community execution within owned channels

  • Packaging of reporting and updates to Sr. Manager, Director and Brand Teams

Key Functional Skills/Knowledge

  • Proven effective expertise, especially within digital media and marketing communications via business results

  • Disposition toward learning on the fly and seeking opportunities for self-development to stay informed, adaptable and knowledgeable in fast changing landscape

  • Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator.

  • Strong communication skills (oral, written, listening). This includes ability to make effective presentations to all levels of management.

  • High levels of interpersonal skills specifically in influencing, resolving conflict, and creative problem solving.

  • Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.

  • Proven functional/technical skills as evidenced by business results in the areas of digital media and audience-driven marketing

What are we looking for?

  • Bachelor’s Degree

  • 3 years managing digital media and/or other marketing communications

  • Experience with/exposure to audience strategy best practices

  • The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program in a related field, or equivalent work experience.

  • Ability to travel 10% of the time.

Preferred Qualifications

  • 5 years of prior audience-driven campaign execution experience required, preferably within the CPG, eComm and/or Direct to Consumer.

  • Experience using audience management technologies (DMPs, CDPs, CRM) and working with agencies, data partners and marketing/advertising technology vendors (i.e. DSPs, DCO, identity resolution and onboarding, etc.)

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