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Marsh & McLennan Cos Senior Associate, Brand Strategy (Marketing and Customer Strategy) in New York, New York

As a Senior Associate on the Strategy team, you will be responsible for structuring and managing the engagement in terms of thinking and project management. You will use business knowledge, past experience and case team resources effectively to address client needs and fulfill project deliverables.

With a specialization in customer insight and marketing strategy, you are experienced in:

  • Strategic problem solving to create meaningful and enduring impact for clients

  • Designing and executing rigorous quantitative methodologies, whether through primary research, analysis of internal customer data or model building

  • Deploying creative approaches to uncover customer needs and preferences

This role offers exposure to a talented and passionate team whilst developing and building some of the world's best brands. You will have the opportunity to shape the perception of existing and new brands, driving changes in the global marketplace.

Responsibilities include:

  • Supervise the development of potential brand strategy opportunities based on client business strategy / vision, industry and competitor dynamics, best practice analysis and customer insights

  • Quickly gain skills and knowledge in new areas, leveraging the client and firm resources effectively

  • Collaborate with other consultants and designers to explore alternatives and develop thinking (e.g., informal brainstorming sessions, gathering of firm best practices)

  • Structure project work plans and guide team workflow

  • Develop storyboards and identify applicable frameworks for client presentations

  • Effectively communicate with both internal case teams and external client teams

  • Play a significant role in formal and informal client presentations

  • Conduct in-depth interviews with clients and their customers

  • Manage and analyze quantitative and qualitative customer / prospect research, partnering with quantitative specialists as appropriate

  • Help motivate, develop and direct junior staff

  • Help manage client expectations

  • Work under minimal supervision

  • Manage case team resources (e.g., talent, IC, budget)

  • Developing client relationships for business development opportunities

Educational background and skills:

  • 8+ years of experience in consulting, business strategy, or brand strategy

  • MBA or equivalent welcomed, but not necessary

  • Experience with the analysis and synthesis of complete datasets through tools like SPSS, Excel, SQL, and MarketSight

  • Excellent business intuition, ability to connect the dots and understand client implications

  • Strong project management abilities

  • Experience guiding team members and an understanding of how to successfully leverage both junior and senior team members