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Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity. Why you'll love this role: Cribl is looking for a senior web marketing hero to take Cribl's website experience to the next level, through UX planning, interlock to product experiences, personalization, conversion rate optimization and behavioral analytics. This person is a self-starting, data-driven, revenue-centric marketer who understands how to plan and manage agile rollouts for new web initiatives, and apply an experimental mindset to drive insights, roadmaps, and business results. The ideal candidate will be well versed in modern digital web stacks, UX design methods, obsessive about measuring results, and proven in their ability to roll up their sleeves to get work done. As an active member of our team, you will: * Provide lead governance of user experience on cribl.io - assisting with a redesign of UX and IA as part of a web refresh, providing ongoing testing and optimization, and leading project-based UX design and content development for new pages, tools, content offers and digital experiences. * Applying experimentation to test and optimize templates, navigation and specific pages - feeding this back to both frontend and CMS development, and business/content stakeholders. * Drive web cohesion to product experiences by constantly optimizing the path to product demo and trial, and community engagement - being the key interface with Technical Marketing and Engineering resources for planning across subdomains to drive a compelling experience and holistic look and feel. * Interlock with Marketing Operations and Demand Gen to drive personalization into the web experience as part of an intelligent multichannel approach (drawing on first- and third-party data - using personalization engine tools interlocked to MAP/CRM/CDP, demonstrating increases in engagement and conversion. * Drive site wide conversion rate optimization through experimentation with calls to action and journey logic. * Own the site chat bot strategy, implementation, ongoing optimization - liaising with Sales Development Reps to ensure strong utilization, meetings booked and conversion efficiency. * Own reporting for the user experience through application of GA4, behavioral analytics tools, CRM waterfall data, and Bizible attribution data. * Work with our US based web agency & existing Sr Web Manager for implementation to frontend and CMS. * Provide ad-hoc backup for web administration across frontend and CMS, as required. * Manage associated budgets and finance admin If you've got it - we want it: * At least 8-10 years of experience in web and digital marketing, with 3-5 years specifically within a software company, ideally targeting IT or Security in large enterprises. * Demonstrable experience across the web stack, including analytics (GA4, behavioral analytics tools), personalization and testing (Mutiny/VWO/Optimizely), design (Figma), chatbots (Qualified/Drift), content serving tools (PathFactory/Uberflip), demo tools (Demostack/Walk