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Description
Our B2B Tech client is looking for an Event Data Strategy and Reporting Manager to join their team 40hr/wk, hybrid in Pleasanton, California. This role is in the enterprise software industry and will involve ensuring data quality across marketing technology stacks and presenting actionable insights from data reporting.
Responsibilities:
• Ensure the accuracy and consistency of data across various marketing technology stacks, including event management platforms and CRM systems
• Manage the hygiene processes for account, contact, and lead data to ensure a reliable data flow between systems
• Identify and resolve discrepancies in data, collaborating with internal stakeholders to improve overall data quality
• Support the integration and functionality of our CRM systems and internal tools
• Transform complex data into insightful reports, presented in clear and understandable formats
• Leverage event management platforms to drive success in our global corporate event portfolio
• Use your skills in communication, sales, marketing, and analytics to strengthen relationships and grow brand value
• Design and implement planning processes and optimization strategies to improve event performance
• Collaborate with teams to develop integrated, measurable event plans aligned with business priorities
• Utilize business intelligence technologies, data warehousing, and data management to deliver business results.
Requirements • Proficiency in Communication and Collaboration: The candidate should be able to articulate complex ideas clearly and work effectively with cross-functional teams.
• Sales and Marketing Expertise: A solid background in sales and marketing is essential, with a particular emphasis on brand awareness and optimization strategies.
• Reporting and Analytics: The candidate should have experience in reporting, KPI reporting, and analytics.
• Proficiency in Design and Presentations: The ability to design effective presentations and present data-driven insights in a clear and engaging manner is required.
• Planning and Decision-Making Skills: The candidate should have experience in planning processes and making data-informed decisions.
• Hiring Processes and Performance Management: Experience in hiring processes and performance management would be an added advantage.
• Stakeholder Management: The candidate should have the ability to manage relationships with stakeholders at all levels of the organization.
• Proficiency in CRM and Tableau: The candidate should have hands-on experience with CRM systems and Tableau for data visualization.
• Business Intelligence Technologies and Data Warehousing: The candidate should have experience in working with business intelligence technologies and data warehousing.
• Data Management Skills: The candidate should have strong data management skills, with the ability to identify and resolve discrepancies.
• Knowledge of Disability Benefits: The candidate should have a working understanding of disability benefits. Technology Doesn't Change the World, People Do.®
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