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At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.
Job Summary:
The Dealer Marketing Digital Program Manager takes ownership of the dealer digital portfolio, ensuring alignment with strategic business objectives. This role collaborates closely with Polaris Global Business Units (GBUs) to understand their needs, prioritize initiatives, and develop effective digital marketing strategies. Additionally, the manager defines the scope of digital projects, coordinates capability development across GBUs and external vendors, monitors industry trends, manages vendor relationships, evaluates new technologies, and fosters cross-functional partnerships
Essential Duties and Responsibilities:
Portfolio Ownership : Take ownership of the dealer digital portfolio, ensuring strategic alignment with business objectives.
Collaboration with Global Business Units: Work closely with Global Business Units to understand their needs, align priorities, and develop effective digital marketing strategies.
Initiative Scoping : Define the scope of digital initiatives, considering business requirements, resource availability, and project feasibility.
Lead Capability Development: Coordinate work across Polaris Global Business units and external vendors to align GBU strategies and business needs with new capability development.
Industry Trends : Research industry trends and report opportunities and their impact on the organization.
Vendor Management : Manage relationships with current and new platform partners.
Technology Evaluation: Evaluate new technologies, trends, and industry best practices in the digital advertising landscape.
Cross-Functional Partnerships : Foster partnerships with Marketing, Creative, Digital, and Visual teams.
Skills & Knowledge:
5-7 years of professional experience in enterprise initiatives and projects focused on driving operational standards to drive business results required.
Bachelor’s Degree in Marketing, Project Management or related field required.
Experience working in multiple functions such as marketing, project management, lean six sigma and technical groups.
Experience leading teams and business strategies which balance business, legal and technical complexities to develop sustainable solutions for the enterprise.
Experience leading projects with both external and internal partners.
Ability to translate goals and objectives into actionable and measurable enhancements.
Strong critical thinking skills to evaluate alternatives and present solutions consistent with business objectives.
Proven track record of driving results in complex multifaceted initiatives
#LI-GR1
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This position is not eligible for sponsorship
We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE. Apply today!
At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com
EEO Statement
Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.
At Polaris, the need for diverse perspectives and experiences enables our vision of Best People, Best Team. We value our differences and align our passions to do great work. As a highly efficient growth company, we are driven to be agile and adaptable to support our customers. At Polaris we unite to create memorable adventures. Learn more at
http://www.polaris.com/careers