Shire Field Marketing Rep in Remote, Georgia

POSITION SUMMARY

The Field Marketing Representative is responsible for the ongoing marketing support for a set of BioLife centers and the development and sharing of network best practices across the network. The position will collaborate closely with Marketing and Operations colleagues to ensure local information is filtered up from the field and that local/regional marketing strategies are supported across the organization. This position will require a deep understanding of best practices in regional/local marketing including local promotions, B2B activity and community involvement. The position will report to the Group Manager, Field Marketing.

Develop and share of network best practices

  • Identify marketing best practices from within the network of BioLife centers and set best practice standards to roll-out improvements across the network; including:

  • In-center promotional activities

  • In-center merchandising

  • Community involvement and B2B partnerships

  • Outreach strategies for different donor demographics (e.g., high student populations or centers with significant seasonality)

Plan and execute local marketing/advertising activities

  • Support centers’ community involvement and B2B partnership activities

  • Provide input into the development of quarterly advertising campaigns, other creative and collateral materials

  • Provide input into media planning and placement for local advertising campaigns

Support and communicate with centers

  • Facilitate communication between BioLife and the centers

  • Provide centers with information regarding corporate marketing strategies and activity

  • Filter up local feedback from the centers, including but not limited to:

  • Recommendations for corporate marketing and advertising activity to support local/regional strategies

  • Effectiveness of fees and corporate marketing activity

  • Local market insights and competitive intelligence

  • In-center experience with a focus on improving donor acquisition and retention

  • Execute ‘deep-dives’ into specific centers with issues relating to donor acquisition and/or win-back to understand root causes and develop action plans

  • Develop and lead marketing trainings for centers, where applicable

  • Ensure centers adhere to all BioLife marketing guidelines and standards

  • to provide donors with relevant information

  • Develop and customize templates for routine email sends

  • Draft compelling copy for each communication

All other duties as assigned.

Minimum Degree Required: Bachelor’s

1+ year of experience in field marketing, up to 25% travel

Proven record of handling multiple tasks in a fast-paced environment and prioritizing efforts

  • Strong written and oral communication skills

  • Creative and resourceful. Can resolve issues/problems that may come up in the field

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Equal Employment Opportunity

Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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Reasonable Accommodations

Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.