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Job Description Summary
The Senior Marketing Leader is responsible for leading our Software as a Service marketing team into the future, with full management of the Marketing department and acting as an active member of the commercial leadership team. This is an active role to support growth initiatives and enable execution of business strategies.
Job Description
Role Summary
The Senior Marketing Leader is responsible for leading our Software as a Service marketing team into the future, with full management of the Marketing department and acting as an active member of the commercial leadership team. This is an active role to support growth initiatives and enable execution of business strategies.
Roles and Responsibilities
Responsible for creating and executing marketing plans that align with the company's overall goals and objectives.
Direct management of marketing team across product marketing, demand generation, field marketing and marketing operations for the SaaS business. Lead the team of marketing professionals, including managers, specialists, and coordinators. This involves setting performance expectations, providing guidance and support, and fostering a positive work environment.
Establishment and ongoing management of the Marketing department plan, strategy and budget as part of bigger BU Op Rhythm. This includes allocating resources to various marketing initiatives, tracking spending, and ensuring that the budget is used effectively.
Establish a competitive intelligence strategy, and then manage thus strategy to support cross functional teams (Product, Regional and CT Specific). This includes analyzing market and industry trends.
Develop standard work to manage marketing KPIs, linked to growth of our business and demand generation.
Partner with product management and commercial team to develop a product marketing strategy by product line, with value propositions, calculators and battlecards.
Work closely with product management to establish product marketing standard work.
Field Marketing management ensuring robust regional strategy and execution of digital campaigns, events, and tailored omni-channel campaigns aligned with the various GTM strategies
Brand management through social media channels and content creation
Agency Management - this role has to manage relationships at the strategic and working levels with several 3rd party agencies.
Web management - SEO, SEM, meta-data, analytics all around/about the web
Interprets internal and external business challenges and recommends best practices to improve products, processes or services. Utilizes understanding of industry trends to inform decision making process.
Leads others to find creative solutions to address complex projects, products, markets, sales processes, or customers. Has the ability to evaluate quality of information received and questions conflicting data for analysis. Uses multiple internal and external resources outside of own function to help arrive at a decision.
Required Qualifications
Bachelor's Degree
Minimum of 5 years of experience
Preferred Qualifications:
Master's Degree
Deep understanding of the Aerospace marketing, and ideally experience in Software and/or Digital in particular.
Experience with the commercialization and market assessments of software companies.
Experience with Marketing technology and tools, including SFDC, LinkedIn, Pardot, On 24 etc.
Strong oral and written communication skills.
Strong interpersonal and leadership skills.
The base pay range for this position is $160,800 to $268,000. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This position is also eligible for an annual discretionary bonus based on a percentage of your base salary/ commission based on the plan. This posting is expected to close on June 28th, 2024.
Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.
General Electric Company, Ropcor, Inc., their successors, and in some cases their affiliates, each sponsor certain employee benefit plans or programs ( i.e ., is a “Sponsor”). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor’s welfare benefit plan or program. This document does not create a contract of employment with any individual.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs / projects.
Ability to document, plan, market, and execute programs.
Established project management skills.
Additional Information
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
#LI-Remote - This is a remote position