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AbbVie Digital Campaign & Analytics Specialist in Rungis, France

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

We are a global, research-based biopharmaceutical company that combines the focus and passion of leading-edge biotech with the expertise and capability of an established pharmaceutical leader. Redefining what is possible is our business and our passion. Our goal is to help patients live healthier lives and we are proud to be a Great Place to Work.

We are now recruiting a Digital Campaign & Analytics Specialist

Your main Missions :

  • Campaign studio: Create, monitor, optimize and monitor digital campaigns

  • Content Studio (eWizard /Content Authoring): create content & promote best practices

  • Analytics Studio : monitor & improve journeys performance

  • Support implementation of related systems roadmap (SFMC, Abbvie Pro, Abbvie Care, E-wizzard…)

Within this context, your principal responsibilities will be to:

Campaign studio: Create, monitor, optimize and monitor digital campaigns

  • Support & guide Brand Team in customer journey design

  • Ensure implementation of customer journey in SFMC Journey Builder

  • Ensure maintenance of customer journeys in SFMC Journey Builder

  • Ensure monitoring of customer journeys & improvement

Who are you?

You have University degree in business, computer science or equivalent with experience in project management and analytics, + an extensive experience in Pharma ComOps with a focus on digital channels, multi-channel campaigning and customer service

Minimum 2 years’ experience with a marketing automation tool, especially Salesforce Marketing Cloud (SFMC) is an important advantage

You have the ability to work in a complex environment, across many functions and levels, and collaboratively with different types of customers

  • SFMC certification as an email specialist (m/f/d) as well as extensive functional knowledge of Salesforce Marketing Cloud / Exact Target

  • Good knowledge in all aspects of Email Studio (content creation / segmentation), reporting suite and with Journey Builder

  • Experience on Content Authoring tool

  • Preferably experienced on CMS systems (Wordpress VIP), & on Google Analytics 360

  • CRM experience (database marketing / loyalty / CRM / acquisition and retention marketing) as well as SQL experience

  • Experience on HTML & JavaScript is required,

  • Proactive behavior and passion for CX and UX design knowledge as well as new trends and technologies

  • Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders,

  • Collaborative, committed, result-oriented and business minded personality,

  • Strong interpersonal and communication skills,

  • High proficiency in MS Office (i.e. Excel, Word and PowerPoint) programs.

What can we accomplish together?

By integrating AbbVie as a Digital Campaign & Analytics Specialist, you will be responsible for supporting all the brand teams on efficient management of digital solutions .

Qualifications

What is the other important information for you to know ?  

Working at AbbVie also means benefiting from a work environment designed for its employees. Our offices are in the Rungis business park located 5 minutes from the city of Rungis, and served from Paris by RER C, tram 7, and bus 216. A gym, as well as canteens, restaurants, and food trucks are also located within the business park.

For work/personal life balance, AbbVie offers the possibility of teleworking up to 2 days per week, in agreeance with your manager, and depending on the terms defined in the dedicated collective agreement. AbbVie also offers other benefits, such as a Concierge Service and an Employee Stock Purchase Plan.

For us, equality, diversity, and inclusion are essential pillars. We are proud to have built an environment that allows each of our employees around the world to realize their full potential. You can find us at www.abbvie.com / @ABBVIE sur Twitter, Facebook, Instagram, YouTube LinkedIn.  

Additional Information

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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