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Overview
Intuit's Consumer Group (CG) Digital Activation Team (part of the TurboTax marketing organization) manages the technologies and data enablement for targeting, personalization, suppression, optimization and insights, all with compliance and data stewardship. This includes the onboarding of data to activation platforms, creation and delivery of digital audiences using 1st/2nd/3rd party data, multi-channel journey orchestration, client- and server-side data collection/orchestration, and management of analytics & insights technologies, while continuously improving quality & speed.
The Digital Activation Team is looking for an experienced Principal Marketer with a strong background in marketing analytics and technology management to own CG’s marketing analytics/insights technologies. The ideal candidate has deep domain knowledge of the ad tech industry and analytics technologies as this role serves as the subject matter expert across teams and identifies industry trends and new opportunities. This role works closely with multiple stakeholders and functions, including data engineering, strategy/advertising, legal, product development, product management, analytics, agency partners and 3rd party MarTech partners.
What you'll bring
10+ years professional experience in product management, marketing analytics or marketing
Experience managing analytics/marketing technologies, mobile SDKs and app attribution tracking, including implementation driver, translating business requirements to technical requirements and E2E QA. Experience with SQL, Alteryx, or similar is a plus
Experience with multiple digital marketing channels from a marketing analytics and/or AdTech perspective (i.e. Paid Search, Display, Email, Affiliates, Social, Natie App, and Web Properties)
Demonstrated high levels of ownership, responsibility, and initiative
Experience partnering with product managers, data engineers and engineering architects on understanding and defining requirements for data enablement pipelines
Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, excellent teaching and training skills, self-starter with a growth mindset, effectively identify critical items that need action and drive them to closure. Balance business needs and technical constraints
How you will lead
Adobe Analytics / Adobe Experience Platform Customer Journey Analytics Owner: Ensure marketing stakeholders have the data needed and reports created in Adobe Analytics/CJA, manage configurations and enable new data pipelines, drive stakeholder adoption. Work with Adobe to influence external roadmap and share new capabilities with internal stakeholders
Mobile Measurement Partner (MMP) Owner: Manage mobile data collection and attribution technologies including creation of Smartlinks, troubleshoot & resolve issues, QA in-app data collection, and provide implementation requirements/SDK management w/ PD. Partner with the advertising & analytics teams on the mobile tracking / attribution strategy and execution.
Data Visualization Platform & Marketing Data Standardization Capability Owner: Partner with Advertising and Analytics teams to ensure data needed for the platform is available and accurate, deep understanding of data sources and data visualization needs, serve as admin and support with new configurations and pipeline monitoring
Digital Experience Intelligence Capability Owner: manage access to the platform, configuration needs and training/usage questions from CG marketing stakeholders
For all technologies above: Be the subject matter expert and partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration. Own budgeting, forecasting, accruals and vendor relationship management for CG. Work across Intuit & the central GTM Tech Team on the x-Intuit capability strategies, representing stakeholders and have deep understanding of business use cases and data needs. Contribute to 1 and 3-year planning. Communicate progress, strategies, learnings, risks to senior management and the broader org. Evaluate MarTech landscape and compare against existing capabilities and business needs.
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.