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Abbott Marketing Manager (Korea & Emerging Asia) in Seongnam, Bundang-gu, South Korea
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Major Responsibilities :
Develop key insights of the country market dynamics, including competitive intelligence, customer insights, government policy and reimbursement, relevant macro and detail dynamics, and develop annual and mid-term marketing strategies to maintain and extend market leadership in the country.
Develop the point-of-care market and product brand awareness as top-of-mind brand in chronic disease management in Korea, Thailand and Philippines, planning up to 5 years for market development.
Develop comprehensive launch plans with go-to-market strategies for new products or new market segments, and execute in line with timelines as agreed with Commercial Head.
Actively explore new growth areas and implement action plan to launch new assays at existing or new customer segment.
Lead the development of appropriate sales tools and innovative marketing activities to help support sales activities.
Communication and development of talent in all functions, including product training and selling skills/message training to internal teams and distribution partners.
Collaborate closely with country commercial sales leaders to prioritize and execute Marketing activities, while maintaining at least 80% focus on KOREA, 20% focus on Thailand and Philippines.
Provide country insights to APAC and GBU marketing leadership of relevant product feedback and needs to ensure customer voice and needs are captured clearly and raised to the product development teams.
Manage operational requirements meeting report deadlines, working within budget and allocating marketing investment to maximize returns in terms of growth or market development.
Facilitate and manage strategic collaboration with external and internal organization to leverage better market access.
Lead and manage relationship with KOLs, thought leaders in the countries to promote Point of Care testing in Diabetes management and Antimicrobial Resistance space.
Ensure all activities and behaviour are in accordance with legislative employment policies, safety requirements and corporate policies.
+ + 7-years experience in product management in pharma, medical device, or consumer healthcare business
Marketing experience in chronic disease management in Endo, Cardio, IM therapeutic areas preferred.
Marketing experience in new product launch preferred
KOL and academia management
English Capability (more than Business Level in Oral and Writing)
Prior experience in a sales role will be beneficial (not required, but will be an advantage)
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org