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Job Title: Brand Manager(Cenovis)
Localtion: South Korea
Job type: Full time
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, _ _ challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.
Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.
We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
About the job
Korea being the lead market for Cenovis, this position will play a key role in achieving brand objectives for the largest business size in Sanofi CHC Korea. This role will be responsible for maintaining strong business performance by developing and leading brand campaigns and opening up new opportunities to further grow the brand. Also, this position will contribute in shaping Cenovis brand strategy that will influence AMEA region and the Global. He/she will be a team member of KR Brand & Innovation team and work closely with the AMEA region, ASEA zone as well.
Main responsiblities:
Organization Context
This position will directly report to ASEA Zone Cenovis Brand Lead
Key Accountabilities
Achieve annual sales, profit and market share target through strong execution of marketing programs.
Contributing to the corporate planning cycle, providing strategic input to long term plans.
Development of the brand offering and marketing plan including communications, activations, PR, online, and etc. in Consumer Healthcare category.
Manage media planning and execution including all digital development and ensure activation impacts
Work with CMI to identify consumer / shoppers insights that should be embedded in Brand activation plans.
Analyze market trends and activation results in order to propose action plans to maximize growth.
Be in charge of project management to ensure successful and timely completion through cross-functional coordination and communication
Work with multiple stakeholders: Sales team (on & offline), Trade marketing, product development, RA, QA, Medical, SCM, Procurement, and also region/global stakeholders.
Lead ad hoc strategic projects that contributes to brand growth in short & long term.
Management of day to day marketing operation and A&P budget
About you
Qualifications & Requirements:
Education: University degree or above (major in business or marketing related subject is desirable)
Experience & Knowledge:
Require at least 6 years of experience in FMCG marketing within a renowned multinational company
Experience of a new product launch
Brand/Product management experience in Health Functional Food(건강기능식품) will be a plus
Project management experience with regional and international HQ is a plus
Experience of managing external agencies
Core Competencies & Skills:
Challenger mindset to break the status quo
Ability to work with minimal supervision with problem solving skills
Executional excellence and leadership in driving brand growth
Strong analytical thinking, action planning and organizing
Strategic thinking, creativity and problem-solving
Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
Ability to be flexible and adapt quickly to changing strategies and priorities
Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations
Pursue progress, discover extraordinary!
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !