JOB REQUIREMENTS: The Director of Marketing at JMKAC will possess the
skills to envision and lead the implementation of innovative marketing
strategies to build and enhance the Arts Center\'s impact locally,
regionally and nationally. The Director of Marketing will have
demonstrated leadership and marketing prowess in the arts and will be an
inclusive leader experienced in motivating teams and collaborating with
colleagues and stakeholders. The Director of Marketing will demonstrate
a passionate appreciation for artist-built environments and for the
culture of the museum and its place in the Sheboygan community and
greater art world. The Director of Marketing is a core member of the
JMKAC leadership team, reporting directly to the Executive Director, and
leading a 5-person marketing department. The individual will create,
direct, and implement an integrated marketing and communications
strategy supporting audience development, brand identity and
philanthropic efforts. Strategies will include targeting local,
regional, and national audiences across all mediums sharing with them
the unique, personal access to art, artists, and artist-built
environments. PRIMARY DUTIES & RESPONSIBILITIES Strategic Planning &
Program Management Establish strategic marketing goals and develop
comprehensive marketing plans and programs to meet objectives and
increase audience awareness and artist recognition regionally and
nationally. Develop and implement a strategic regional and national
media & public relations plan. Determine effective communication
strategies for fundraising campaigns in tandem with the development
team. Leadership Lead and manage marketing staff of 5 full-time staff,
including coaching, performance reviews, talent management, and all
other supervisory responsibilities. Provide direction, as member of
leadership team, and build strategic connections across the
organization. Creative Oversight, Brand Awareness & Communication
Enhance brand awareness and ensure branding and positioning reflect the
goals and values of the organization. Manage the Arts Centers\' online
presence, including the website; develop implement, and manage content
on all social media platforms. Serve as spokesperson for the
organization; manage all communications and coordinate and coach other
staff members as spokesperson as appropriate. Data & Budgets Research,
analyze, and monitor demographic factors and other market data to
capitalize on opportunities and maximize relevant exposure. Develop and
administer the marketing operation budget. Monitor spending and ensure
compliance against plan. ***** OTHER EXPERIENCE AND QUALIFICATIONS:
The Director of Marketing will have five to seven years demonstrated
success and relevant experience in a similar role; preferably with a
nonprofit arts or cultural organization with three years\' experience
managing professional staff. Demonstrated success in audience
development using targeted marketing segmentation methods and
traditional and social media tools Proven ability to think & plan
strategically and creatively; be innovative and resourceful Experienced
in creating and executing strategic marketing and communications plan
Public and media relations experience Accomplished at engaging at all
levels and with multiple constituents of the organization KNOWLEDGE,
SKILLS & ABILITIES Strong visionary leader who utilizes strategic,
analytical and operations-oriented skills to implement plans
Relationship builder with know-how to work well with colleagues and
stakeholders throughout the organization Collaborator and consensus
builder An engaging and clear communicator, both written and oral
Adaptable and flexible with the ability to shift with changes in the
environment Strong organizational skills and ability to manage workflow
in a dynamic environment Enthusiastic promoter of the arts and artists
Ability to appreciate and spur the development of strong visual nd
written creative while defending brand framework and positioning
Willingness to \"roll up one\'s sleeves\" in order to get the job done A
self-directed collaborator and leader Proficient with Microsoft
***** APPLICATION INSTRUCTIONS: Apply Online:
https://tuftassoc.com/jobs/jmkac-director-of-marketing/