Job Location
Singapore
Job Description
Overview
Are you looking to become a part of a multi-functional team of commercial, technical, and regional partners? SK-II is a billion dollar prestige brand of P&G that is seeking a passionate Brand Manager (China Market) to join our growing team of Brand Managers! You will identify business opportunities and work with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Your Team
You and other Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Analytics and Insight, Sales, Communications, Finance etc.
What Success Looks Like
Deliver Scorecard Business Targets, in line with the goals of the Business Unit
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Greater China
Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
Brand Strategy: Owns the Integrated Brand Plan, Brand Strategy and Initiative Masterplan to create and execute brand strategies for key projects and initiatives to deliver brand growth. Own P&L investment decisions to maximise profitability.
Brand Planning & Executions: Identify Chinese consumers' needs and wants for P&G's products, lead consumer reseach in developing a qualified brand concept, benefit and claims that addresses the Chinese consumers' unmet needs.
Collaboration: Work with R&D and technical team to design the right package & formula to win locally with key customers and/or channels while managing the product cost within affordable levels. Collaborate with local trade team to craft promotion/ pricing strategy and customer/ distributor trade terms. Communicate with Chinese market partners, stakeholders and suppliers to drive P&G's business
Job Qualifications
Undergraduate/Masters Degree ideally in a business related field
2-7 years of proven experience in brand management, consulting or consumer journey design experience or similar required
You are business proficient in the Mandarin language and possess strong market knowledge of Greater China as the role requires local consumer understanding to develop brand equity and marketing strategies for Greater China market
Experiences working in China/ on the China market
Excellent forward-thinking, strategic and courageous leadership skills
Strengths with strategic and analytical thinking/ problem-solving abilities
An ability to drive innovation and brand growth
Strong ability to communicate and team capabilities
About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule
Full time
Job Number
R000104600
Job Segmentation
Experienced Professionals (Job Segmentation)
P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.
The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.