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Ebb Carbon | Product Marketing Manager
Ebb Carbon is a team of leading scientists, oceanographers, chemists, engineers, communicators and more who have decades of experience developing and scaling solutions to climate change. Together we are working on removing billions of tonnes of excess carbon dioxide already in the air due to human-generated CO2 pollution over the last 200 years.
Ebb's approach to removing CO2 from the air is unique because we enhance the ocean's natural ability to capture and store carbon. In the process, we also locally reduce the acidity of seawater. Our electrochemical technology has the potential to be one of the largest scale and lowest cost approaches to removing excess CO2 from the air.
Reporting to the VP of External Affairs, this role will be instrumental in building Ebb Carbon's product marketing foundations, launching first-of-a-kind products and shaping go-to-market strategy. This is a highly cross-functional role that will partner closely with Ebb Carbon's Product, Engineering, Science and Business teams. This role will cut across Ebb Carbon's portfolio of products.
We seek a passionate and driven individual who can flex seamlessly between strategy and execution as we embark on our next phase of growth.
You are:
A storyteller. You're able to adapt how you communicate to best reach and engage multiple audiences and differentiate Ebb Carbon. You have excellent verbal and written communication skills.
A team player. You effectively partner with stakeholders across the organization. You're willing to jump in to help your teammates, you seek out different perspectives, and you enjoy working with cross-functional teams to achieve shared goals.
Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track. You can be trusted to get things done, move fast, and optimize for iterating based on learnings at every step.
Strategic. You are able to develop & analyze a range of potential solutions to complex problems with many unknowns, and develop a framework to deliver high quality decisions on the best sequence of actions to take.
Adaptable. You thrive in a fast-moving, dynamic, start-up environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Data and research oriented. You utilize data, research and insights to make recommendations and decisions about how to message and take products to market.
You will:
Partner with Product and External Affairs to drive and project manage the development of Ebb Carbon's ecological safety product–ensuring Ebb's technology is safe for humans and the marine environment
Develop and iterate frequently on product positioning, value proposition and go-to-market strategy.
Develop and drive strategic content and collateral (including product briefs, case studies, landing page, blog posts, white papers) and campaigns.
Develop and apply a deep understanding of Ebb Carbon's industry, products, customers and partners.
Be the go-to expert on our competitive landscape and develop competitive research library.
Work closely with and influence a range of cross-functional teams—product, science, engineering, business—to develop go-to-market strategy and drive the launch of first-of-kind products.
Synthesize disparate information effectively and quickly into clear recommendations, actions, and decisions.
Educational/Experience Requirements
4-6 years minimum of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
At least 1-2 years of marketing or go-to-market experience
Knowledge of, or experience in, the carbon removal industry highly desirable