About The Role
The Marketing Coordinator plays an important role in the overall function of the Marketing Department; ensuring complete, accurate and branded projects are submitted in a timely manner. The position is responsible for the development and execution of the Bank's social media and digital marketing strategies under the direction of the Director of Marketing. In addition, this position is responsible for assisting the Bank's marketing team with general marketing activities, including executing the Bank's annual marketing plan, event planning and support throughout the organization's 21 branch footprint in eastern and central Washington. This position is extremely deadline driven and requires strong ability to multi-task, high attention to detail.
MARKETING & DESIGN COORDINATOR RESPONSIBILITIES:
Works in conjunction with the Director of Marketing to develop and execute the overall social media strategy for the bank to enhance our presence within this medium
Develops and executes email marketing campaigns and messaging utilizing bank provided software and resources
Assists in the administration of promotional campaigns, incentives, customer events/celebrations, etc.
Assists with the coordination of events, including customer appreciation events held throughout our market area
Assists with the coordination of the bank's participation in community events, ensuring that the Wheatland has a professional appearance at all community events
Helps develop marketing plan and designs for electronic message centers and in-branch digital signs in order to keep the messaging fresh and aligned with current priorities of the bank and the branches at which these signs are located
Assists with the maintenance of the Bank website; keeping content up-to-date and refreshed, including product information, and in compliance with Bank regulations
Assists with updating online content with third party vendors, such as Google places/maps, Yahoo directory, and other miscellaneous sites like Yelp, Bing, Yellow pages online, etc.
Gathers information regarding competitors' products, fees, and methods of marketing
Maintains marketing project calendar by branch and anticipates needs in advance of due dates
Prepare monthly progress reports on status of marketing projects
About You
EXPERIENCE, EDUCATION AND SKILLS:
Associate's degree or equivalent in marketing or related field, and a minimum of two years of social media and marketing experience
Competence with Microsoft Office, including Word, Excel and PowerPoin
Strong communication skills including oral, written and presentation skills
High level of attention to detail
Excellent time managements skills and ability to meet deadlines
Adept at planning and organizing programs and events
Strong administrative and marketing support skills
Ability to analyze problems and facilitate solutions
Experience in a fast-paced multi-tasking environment
Strong interpersonal skills
Excellent time management and organizational skills
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is often required to: sit; use hands in repetitive motions to finger, grasp, handle or feel; and talk or hear. The employee is occasionally required to: stand; walk; and lift or reach with hands and arms.
Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site wheneve