This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/11998370 College Board -
College Readiness Assessments
100% Remote (anticipated 40-50% travel,
usually 1-2 days at a time
)
About the Team
The College Readiness Assessments (\"CRA\") division is a team of
mission-driven people who deliver the SAT Suite of Assessments (SAT,
PSAT/NMSQT, PSAT10, and PSAT 8/9) to millions of students across the
world each year to help open their paths to life after high school.The
SAT Suite connects students to a wide range of post-high school
opportunities, including scholarships, careers, and colleges and
universities. In 2023, we retired the use of paper/pencil testing and
are now a fully digital SAT Suite offering an assessment that is easier
to give, easier to take, more secure, and more relevant.
The Executive Director, Business Development will lead and build out the
newly founded SAT Suite Market Development and Engagement team
responsible for our market and sales strategy, stakeholder engagement,
and SAT Suite messaging. With the transition of the SAT Suite to digital
assessments now complete, we are establishing this team to lead how we
present the SAT Suite and its mission and benefits to stakeholders
(K-12, Higher ED, students and families, media, etc), with the goal of
driving its continued growth as we seek to deliver on our mission for as
many students and schools as possible.
About the Opportunity
As the Executive Director, Business Development, you are energized by
the opportunity to develop and implement a market and sales strategy
that enables our team to achieve and exceed volume, revenue, and
retention goals for districts and states who bring the SAT Suite and its
benefits to students. You will develop and then use your deep
understanding of the customers and stakeholders we serve, the programs
we deliver, and the other programs and organizations in our market to
create and continue to refine our market and sales strategy, including
leading our RFP processes. Through extensive time spent with current and
prospective customers and through analysis of the assessment and ed tech
space, you will identify new products and features we should consider
offering to better meet the needs of the K-12 market. You are driven by
the chance to help a wide and diverse set of students access college,
scholarship, and career opportunities, thus opening doors to access and
opportunity for a wide set of students. You believe in our triple bottom
line as you look to create mission, member, and margin value, the last
of which enables College Board to reinvest in providing outstanding best
in class services to our K-12 partners. Your experience in education,
deep knowledge of assessments, and belief in the power of the SAT Suite
enable you to communicate effectively with professionals in the
education industry and build new relationships with institutional
decision makers and thought leaders within this space.
You will report directly to the SVP, College Readiness Assessments as a
member of our division\'s senior leadership team. You will manage a
small team to start as you work to identify the additional roles you
need.
In this role, you will:
Sales Strategy and Implementation (75%)
- Continuously refine our market and sales strategy and SAT Suite
value propositions for all the assessments in the SAT Suite
- Design and implement our strategy to secure new and maintain current
K-12 state and district partners to achieve and surpass sales goals
- Lead our RFP process to secure new contracts and renew current
contracts using your deep knowledge of what makes the digital SAT
Suite a best-in-class suite of assessments
- Serve as the CRA lead for the State and District Partnerships
(\"SDP\") division as we execute on and refine our market and sales
strategy, ensuring the SDP team has the resources, training, and
collateral needed to execute our sales strategy
- Provide strategic direction and, when necessary, support in key
sales opportunities to secure new business
- Be responsible for a prioritized list of easily implemented program
and product enhancements that would win contracts and increase
business
- Provide key input to a long list of medium- and long-term
enhancements, features, and products that would open additional
markets and extend our competitive strategy
- Utilize expertise in our competitive landscape and leverage that
knowledge to inform strategic messaging and differentiation of
College Board solutions in the market
Communications and Customer Engagement (25%)
Develop and maintain a deep understanding of the SAT Suite\'s value,
strategy, operations, and business model
Create and own, in partnership with our Communications team, our
strategic messaging and full ecosystem of communications to each
stakeholder group
Refine our strategic messaging, materials, and resources in partnership
with our communications team that support our customers and stakeholders
Ensure that our external engagement and presence at 50+ conferences and
committee meetings per yea