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American Red Cross Multicultural Marketing Segment Manager in Statewide, District Of Columbia

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us-Where your Career is a Force for Good!

Job Description:

Why Choose Us?

As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity . Work where your career is a force for good.

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.

At the American Red Cross, your uniqueness can shine!

The American Red Cross is seeking a strategic, self-motivated bilingual (English/Spanish) multicultural marketing segment manager to develop innovative marketing plans that help increase the diversity of our blood drive hosts sponsor base by driving engagement across multicultural and strategic segments, including but not limited to Hispanic/Latino, Black and African American, and LGBTQ+ blood drive host audiences.

This is a new position and will be fully remote and be located anywhere in the continental United States.


A multicultural marketing program manager will:

  • Plan, develop, and execute comprehensive, cross-channel B2B marketing campaigns to achieve marketing objectives and strategic priorities across multicultural and strategic segments that enable the organization to better support the blood transfusion needs of an increasingly diverse U.S. patient population.

  • Evaluate and report program effectiveness; identify, direct, and research best channels to improve marketing effectiveness of coverage in the marketplace and potential brand enhancement opportunities to accomplish the unique needs of defined business segments and customer needs.

  • Develop tools or systems to deliver desired customer experience and provide research-based consultation on themes and messaging.

  • Serve as the subject matter expert for multicultural and strategic segment marketing - evaluating existing messaging, creative, and marketing initiatives for alignment across teams and providing strategic marketing counsel, as needed, to cross-functional teams engaged in this work.

  • Identify and implement effective and productive marketing strategies. Responsible for the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.

  • Use best practices and knowledge of internal and external business issues to solve complex problems.

  • May manage timelines and budgets, ensuring high-quality production of marketing resources.

  • Serves as a resource and provides guidance to staff with less experience. May lead special process and operational initiatives.


  • Bachelor's degree required or a combination of education and general experience satisfies requirements so long as the total years equate to the description's minimum education and general experience years combined (Management experience cannot be substituted).

  • Five plus years of related experience in Marketing, Advertising or equivalent field required.

  • B2B Marketing Experience preferred.

  • Blood Drive host experience welcomed.

  • Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities is required. Highly developed leadership and oral and written communication skills required.

  • Ability to manage multiple projects simultaneously.

  • Ability to assimilate information quickly, analyze problems, and implement solutions required.

  • Proficiency in Microsoft Office applications required with highly proficient level of expertise in Excel required.

  • Proven success in working in cross-functional teams.

  • Should be self-motivated - this position is fully remote.

  • Knowledge of and experience working with multicultural marketing segments.

  • Proven track record of developing and maintaining large-scale initiatives from the ground up in support of customer-focused direct marketing activities will be helpful to you in this role, which is a new position to the organization.

  • Ability to manage multiple projects simultaneously while maintaining attention to detail.

  • Proven success working in and fostering collaboration across cross-functional teams.

  • Ability to identify opportunities and challenges; gather all necessary information to make a decision; implement resulting campaign strategies; and evaluate campaign performance.

  • Comfort working with senior leadership and ability to influence without authority.

  • Experience with prospecting/acquisition desirable, but not required.

Approximately 10% travel may be required


  • Bilingual English/Spanish language skills

  • B2b Marketing experience

  • Strong analytical skills

  • Will work Eastern time zone hours, location in EST or CST ideal


The salary range for this position is $81,200.00 - $823000.00/annually.

This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.


We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.

  • Medical, Dental Vision plans

  • Health Spending Accounts & Flexible Spending Accounts

  • PTO + Holidays

  • 401K with 5% match

  • Paid Family Leave

  • Employee Assistance

  • Disability and Insurance: Short + Long Term

  • Service Awards and recognition

Apply now! Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Interested in Volunteering?

Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.

Visit to learn more, including our most-needed volunteer positions.

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