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In this role, you have the opportunity to become part of the Philips Nordics Personal Health team as Consumer Marketing Leader, responsible for bringing the WEPH BU strategies to life within the zone with executional excellence, together with the Zone Commercial Leader. The CML is responsible for the Zone PH marketing strategy (including the end-to-end local go to market approach per category, while securing overall PH view of the zone), is the brand strength custodian in the zone and the voice of consumers, shoppers & professionals. Next to this, the CML is responsible for coaching & developing future-proof capabilities within the Zone E2E marketing team.
You are responsible for
Lead the localization of the WE BU Strategy into E2E plans , executed with excellence
CMMs: E2E local marketing plan (LMAP) development & seamless, consistent, execution and driving category business performance for the unlocks
Shopper: Drive shopper plans in conjunction with key channel strategies to drive category growth at Retail via story to trade, category management, in-store & online fundamentals and promo excellence.
Prof: Localization and implementation of the WEPH professional marketing strategies for OHC + MCC to drive MOR in the Zone
Media/PR: Close collaboration with local agencies, to activate inspiring and high impact media & PR plans in line with defined SoB strategies and respective targets.
Lead & coach the zone Marketing team (CMM, Shopper Marketing, Professional Marketing, Media & PR):
Drive PH operating model in the zone to secure the zone AOP targets & objectives:
Lead the Zone Dialogue Meetings to drive the dialogue & key projects x-functionally in the zone
Orchestrate & coach the E2E squads (incl. Agile capabilities) per category to secure executional excellence of the WE strategy & consistency along CDJ
Co-lead monthly WE Marketing Board with key projects to maximize synergies & consistency within WE
In collaboration with the Commercial Leader, lead the E2E Zone team through key challenges and to unleash growth potential by driving clarity on Zone prioritization and empowering teams to bring additional opportunities to life
You are a part of
The Nordics Commercial team within the European Philips organization, where you will be working on a daily basis in a multi-functional environment within a matrix organization. You will report into the Commercial leader Nordics and your main Nordic stakeholders will be the Sales & Marketing teams across the Nordic countries. You will also work closely with the Western European Team / Region Business Leaders and the Marketing Center of Excellence.
To succeed in this role, you should have the following skills and experience
Degree in marketing / business management
Previous experience in sales, consumer or shopper marketing
Highly articulate with an excellent command of written & spoken English
Consumer, Shopper, Professional First: always act with brand strength and the consumer, shopper & professional first mindset
Leaders lead boldly with an Enterprise mindset: Entrepreneurial mindset to create E2E category activation plans in the market
Leaders speed up transformation to shape our future: Act as a change agent to reach excellence in everything we do
Leaders drive swift execution, stop the debate: Strong communication & coordination, operational skills to drive E2E performance and execution. Be Agile trained.
Leaders develop people and upgrade capabilities: Coach Zone Marketing Team in nurturing key strengths & working on individual development plans
Analytical and strategic thinking
In return, we offer you
To be a part of the next phase in the Philips Personal Health Nordics journey, shaping strategy and planning for our Personal Health businesses to enable category growth especially in our key sources of Business for Oral Health and One Blade / Male Grooming.
Responsibility and insights into all aspects of managing our business
Working with a competent, diverse and fun team across all functions and across Europe, as well as globally
Opportunity for global career in one of the leading European and Global HealthTech companies.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.