JOB REQUIREMENTS: Duties and Responsibilties of Job: Compeer Financial
is seeking collaborative, innovative and dynamic professionals to be a
part of our Top Workplace culture! Tell me more about this opportunity.
Position Overview: This position is responsible for operationalizing
integrated marketing plans by executing data segmentation, campaign
implementation, optimizing initiatives leveraging martech tools and
reporting campaign analytics. The incumbent assists the marketing team
to be more efficient and strategic through effective budget oversight,
reporting on channel performance, project management, and management of
marketing technology systems and automation. Plays a key role in
championing an omni-channel experience by unearthing opportunities to
balance a relationship based selling approach with digital interactions
to complement sales efforts. Essential Functions: * Oversees the
Salesforce (Marketing access), Marketo, DAM platforms. * Partners with
Enterprise Data team and other departments to outline a holistic data
landscape that can be harnessed by the Marketing team. * Defines the
marketing operations and performance measurement vision, roadmap and
strategy for intelligent data-driven decision-making and operational
excellence. * Evaluates current channel performance and identifies and
operationalizes opportunities for improvement. * Executes segmentation
for marketing business unit partners and shares information on
opportunity sets to pursue. * Builds and presents business cases for
marketing automation \'Test and Learn\' opportunities to business units
and marketing leads for evaluation. * Develops strategies to integrate
email, digital, social and web channels for maximum efficacy to drive
acquisition opportunities. * Develops pathway for executing targeted
digital programs within proprietary, spanning digital and branch /
office channels. * Uncovers opportunities, gaps and issues stemming
from marketing technology integrations, data offerings and operational
processes. Minimum Qualifications & Required Knowledge, Skills and
Abilities: * Bachelor\'s degree in marketing, business, analytics or
related field; or an equivalent combination of education and experience
sufficient to perform the essential functions of the job. * Minimum of
10 years of marketing experience with lead generation, marketing
automation, lead nurturing, customer management, email, data analysis
and marketing technology integrations or other applicable experience.
Experience in the financial industry, preferred. * Three to five years
of leadership and management experience preferred. * Proficiency in
marketing technology tools, such as CRM systems, marketing automation
platforms, and analytics tools (e.g., Salesforce, Marketo, Google
Analytics, Salesforce Marketing Cloud Intelligence). * Strong
listening, written and verbal communication skills, with ability to
communicate at all levels of the organization. * High learning quotient
with solid problem solving, decision making and organizational skills.
* Advanced computer skills, including MS Office applications and
customer relationship management (CRM) programs. * Advanced analytical,
with the ability to interpret data and make data-driven recommendations.
* Solid knowledge of digital marketing trends and best practices. *
Flexible and adaptable to changing situations. * Ability to manage
multiple projects at the same time in a fast-paced environment. *
Technically capable, an excellent communicator and a desire to improve
operations and processes. * Ability to work independently and
collaboratively with other teams to achieve goals and represent the
business. * Ability to remain objective in balancing business needs and
risk. * Ability to handle multiple facets of projects at multi To view
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