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What you’ll do:
Are you a self-driven and experienced communicator with a solid communication toolbox? Do you enjoy collaborating with cross-functional teams and delivering creative, high-quality communication activities that drive awareness and engagement? Do you want to join a truly global company, where you will have the opportunity to learn, grow and drive together with us the electrical transition? Then you might be the person we are looking for!
Eaton is looking for a driven and organized individual with the ability to manage projects and stakeholders and execute marketing campaigns through direct and channel marketing activities. As our new Segment Marketing Communication Lead for Baltics , you will work closely with colleagues in the Nordic Marketing Team, Sales and the EMEA Marketing organization to understand the market, key customer segments, their needs and challenges and to define Eaton value proposition and marketing strategy for these customers and markets. In this role, you will handle multiple communication disciplines and tactics, digital and off-line, and ensure that we are reaching our key audiences in the Baltic countries with appropriate, impactful communication through the relevant channels.
Essential Functions:
Lead all local marketing operations, activities and initiatives for the Baltic countries
Develop and execute marketing plans to support the defined market segments in line with overall business strategy
Ensure continuous tracking and optimization of campaigns and tactics to improve ROI
Introduce, support and develop the partner program needed to develop our partner relation
Develop push and pull activities with EMEA Channel Marketing Team
Support the development, realization and follow up of events
Qualifications:
You have a minimum of 3 years of experience in marketing, communication or other relevant fields. Experience in B2B is an advantage
You have minimum B.S. or B.A. degree in engineering, marketing, communications, business or related fields
Skills:
You're fluent in English and a Baltic language, preferable Lithuanian
You have experience in various marketing disciplines, particularly working with digital marketing tactics and demand generation campaigns (ROI responsibility)
You have strong project management skills, with the ability to multitask and prioritize effectively
You have superior written and verbal communication, with the ability to craft tailored messaging
You have excellent interpersonal skills, with the ability to collaborate with internal and external stakeholders
You are a self-starter and like to take initiative
You are curious and have a solution-oriented mindset
If you already have experience working with international cross-functional teams in a dynamic, matrixed environment, it is of advantage.