This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/11920988
![](embedded:image1.jpeg)
#
Job Opening Announcement
Marketing Manager
Goodheart-Willcox Publisheris seeking aMarketing Manager for the
Health and Physical Education product line for the K-12 channel. The
ideal candidate will bring their expertise in product marketing to
profitably grow revenue for the line and establish G-W as the leader in
Health and PE (HPE) education for teachers and students.
What youll do:
Create, execute, monitor, and track short and long-term HPE marketing
strategies for the K-12 market.
Manage and direct all aspects of the HPE marketing strategy, including
advertising, branding, catalogs, copywriting, digital communication,
direct mail, e-mail, partnerships, sales presentations, social media,
tradeshows, videos, webinars, website, and other marketing initiatives.
Direct the HPE Specialist on key tactics to generate leads and attract
new customers.
Support Editorial in the market research processsuch as surveys, focus
groups, or advisory panelsto drive sales and marketing strategies for
new and existing products.
Develop and lead event strategies for key conferences and trade shows.
Partner with key associations and create valuable relationships that
establish G-W as the partner of choice for HPE.
Travel as needed to attend conferences, the home office, or other
events.
What youll bring:
Bachelor\'s degree required. Degree in marketing, sales, or business
preferred.
Minimum seven years marketing experience with progressive increase in
responsibilities required.
Experience in educational publishing preferred.
Experience in middle school and high school markets preferred.
Teaching, management, and K-5 experience is a plus.
What we offer:
Goodheart-Willcox Publisher is an employee-owned company driven by our
mission,We Build Careers.G-W has spent over a century building a
culture that we are proud of and is centered around our Core Values
ofDo the Right Thing, Can-do Attitude, Roll Up Your Sleeves, Always
Improving, and Collaborative Spirit. When you join our team, you will
experience an environment of collaboration, empowerment, and respect.
Weve carefully selected our benefits, including retirement options, with
a focus on fostering the overall well-being of our employees!
Employee Stock Ownership Plan & 401(k) with match
Wellbeing Program
Wellness Reimbursement Program
Cariloop a Caregiver Concierge
Pet Insurance
Employee Assistance Program
Generous Paid Time Off
Social Activities and Events
Goodheart-Willcox Publisher provides equal employment opportunities to
all employees and applicants for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, age, disability, veteran status, ancestry and marital status,
and other protected classes, in accordance with applicable federal and
state laws.
In addition, Goodheart-Willcox Publisher complies with applicable state
and local laws governing nondiscrimination of employment. This policy
applies to all terms and conditions of employment, including, but not
limited to hiring, placement, promotion, termination, layoff, recall,
transfers, leave of absence, compensation, and training.
image1.jpeg