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Description:
One of TEKsystems largest financial services client is looking to hire an Email Marketing Automation (SFMC) Developer to join their Customer Journeys team. This person will be working client-side on the delivery, execution and automation of all email marketing campaigns for every line of business across the enterprise.
Qualifications
• 3-5+ years experience and high proficiency in Salesforce Marketing Cloud leveraging Automation Studio, Journey Builder and Contact Builder.
• Strong hands-on coding skills with AMPscript, HTML, CSS + SQL.
• Familiarity with Email Studio + Content Builder.
Responsibilities
• Build, test and deploy personalized email marketing modules via SFMC Content Builder
• Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScript
• Connect content to corresponding data extensions for personalization, and dynamic capability, and reporting
• Lead the socialization and roll out of the email module library to stakeholders across the organization and key agency partners
• Own and manage ongoing requests for new modules or updates to existing content
• Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
• Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly-strong attention to detail, QA, and visual aspects utilizing tools such as Litmus
• Stays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc
• Is knowledgeable of privacy policies and anti-spam laws and regulations, including but not limited to CAN-SPAM, Apple Mail Privacy Protection, and marketing consent
• Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response
• Update training documentation for the internal design team
• Ability to interpret analytics/trends and identify actionable insights
• Understanding of A/B and multivariant testing as well as tracking and tagging best practices
• Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action
Additional Skills & Qualifications:
SOFT SKILLS:
• Perseverance/tenacity
• Well organized/diligent/detailed oriented
• Strong numerical and computer expertise
• Inquisitive, asks questions, out of the box thinker
• Accountable
• Experience training junior members of a team/ overseeing team projects and ensuring deadlines are met
Experience Level:
Expert Level
À propos de TEKsystems:
Nous sommes partenaires dans la transformation. Nous aidons les clients à activer des idées et des solutions afin de profiter d’un nouveau monde d’opportunités. Nous sommes une équipe solide de 80 000 personnes, nous travaillons avec plus de 6 000 clients, dont 80 % faisant partie du Fortune 500, partout en Amérique du Nord, en Europe et en Asie. En tant que chefs de file de l’industrie des services technologiques complets, des services aux talents et des applications du monde réel, nous travaillons avec des leaders progressistes pour favoriser le changement. C’est le pouvoir d’un vrai partenariat. TEKsystems est une société du groupe Allegis.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.