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Mackenzie Investments Senior Copywriter (6 month contract) in Toronto, Ontario

IGM Financial Inc. is one of Canada's premier financial services companies, and one of the country's largest managers and distributors of investment funds and other managed asset products, with over $248 billion in total assets under management as of March 31, 2021. Its activities are carried out principally through Investors Group Inc., Mackenzie Financial Corporation and Investment Planning Counsel Inc.

We are focused on the long-term strength and stability of our companies and recognize these as core responsibilities to our clients and shareholders as we adapt and lead in an ever-changing world.

Why should you join the IGM family?

  • Be part of a winning culture!

  • Your opportunity to develop and work with smart, highly capable leaders who are passionate and innovative

  • A genuine commitment to diversity and inclusion, through public goals, a variety of external partnerships/employee groups and an inclusive environment

  • A fulfilling employee experience – we offer competitive terms, a collaborative/respectful way of working and connect strongly with our community

IGM Financial Inc. is currently looking for a creative, thoughtful, idea-driven Creative Copywriter (6 month contract) to join our Marketing Services and Operations department located in Winnipeg, Toronto and Montréal. As a member of our growing internal Ad Agency, our creative writer will be responsible for developing fresh, new ideas, and crafting copy that is both strategic and memorable. Campaign work includes print, out of home, digital, social and video, and helps elevate the brands we serve, building a strong marketplace presence.

The ideal candidate is a nimble and agile problem solver, a committed collaborator, and a true conceptual thinker, with a flair for turning financial services subject matter into powerful prose.

From kick-off to final approval, you’ll be working alongside a team of talented creatives including writers, art directors, and graphic designers to help bring IGMs stable of brands (Investors Group, Mackenzie Investments and the Investment Planning Counsel) to life across all media. This role calls for a self-motivated, highly organized individual who can prioritize a variety of projects on tight timelines. You must also have a strong and articulate point of view when it comes to copy, and be flexible when working alongside internal client-partners across multiple lines of business, to review and revise work.

Responsibilities include:

  • Develop concepts and copy for numerous consumer-facing multichannel campaigns

  • Read and review creative briefs, attend kickoff meetings, and actively engage and ask questions at project inception

  • Generate multiple concepts and copy directions based on insights from creative briefs

  • Work with the CCO, Associate Creative Director, Art Directors, Designers, Production Designers, Brand Strategists and other agency specialists to create breakthrough campaigns and tactical executions

  • Regularly present work to clients including multiple stakeholders, including C-level

and VP-level leadership

  • Help champion the individual brands identity, tone, and voice, both internally and externally

  • Pivot back and forth from writing for a broad consumer audience, to writing for niche segments, such as financial advisors, investment product sales representatives, employees and shareholders.

  • Prioritize projects as needed, attend to the needs of multiple client-partners, maintain high copywriting and creative standards, and meet each and every deadline

  • Influence decision makers at multiple levels


  • Minimum 3 years professional copywriting experience (Ad Agency experience preferred)

  • Strong conceptual, brainstorming, and collaborating abilities

  • Experience working in partnership with an art director (preferred)

  • Ability to craft compelling headlines, write long and short form copy, and engaging video scripts

  • An enthusiastic and confident oral presenter

  • Keen attention to detail – a stickler for grammar and proof-reading is second nature

  • An earnest willingness to collaborate with client/partners and stakeholders

  • Ability to work on numerous concurrent projects with imminent deadlines

  • Familiarity with MS Word, MS Outlook and MS office

  • Good humor, flexibility, and a positive attitude

  • Bilingual ability in English and French is an asset, but not required.

  • Financial industry experience is an asset, but not required.

  • Looking to see portfolios which stand out from the crowd, showcasing your creative chops, and ability to craft copy for various brands, and all mediums.

Internal Applicants:

If you are interested in applying for this position please direct applications on-line using the “apply for this job” icon located at the bottom or to the left of the posting. If you would like to refer someone for the position please email the posting using the “email this job” option and have your referral indicate that they were referred by you when completing the application. All resumes should be received by May 17th, 2021. If you have any questions regarding this position, please contact Human Resources. Please record your extension number on your resume and cover letter. The career level for this position is P6.

External Applicants:

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Mackenzie Investments offers an exciting and challenging work environment, a competitive base salary, performance-based bonuses, excellent benefits, recognition for your accomplishments, and opportunities for personal and professional growth.

Mackenzie Investments is an equal opportunity employer and is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. Please advise Human Resources if you require an accommodation.

File # 21-1201

Job Type (EN): Contract

Job Industry (Choose up to 3 industries) (EN): Financial Services and Banking

Career Level (EN): Experienced

External Company URL:

Post End Date: 5/17/2021