CDD - Digital, Social & Influence Manager - Kilian Paris & Frédéric Malle
Brand: Editions de Parfums Frédéric Malle
Description
Summary
Double reporting to Global Consumer Engagement Director – KILIAN PARIS and Global Consumer Engagement Senior Manager Éditions de Parfums Frédéric Malle, this position is key to ensure the implementation of different key brand digital activations : social media strategy, paid media strategy and influence strategy. Worldwide monitoring, analysis and reporting to tackle strategic decisions.
The ideal candidate has heavy experience driving on-brand social / digital content to strategically drive awareness, consideration, engagement and conversion
Strategy implementation
Actively participate to the implementation of the global social / digital strategy through precise action plan such as seasonal activation programs, inclusive of planning and cross-functional collaboration.
Strategic lead on best practices, trend analysis and performance benchmarking/tracking
Manage relationship with external agencies and partners to consistently provide best-in-class strategic recommendations, content, and first-to-market media opportunities to position the brands as a key social actor on ultra luxury perfumes.
Development of new content programs to enrich the story telling of the Brand.
Channel Management
Lead in the development of all global social media initiatives, and paid media strategies to support yearly Global Communications objectives and campaigns
Oversight and review of all earned and branded content, and calendaring (inclusive of content briefing)
Oversee community management and effectively translate social sentiment/listening into ideas and strategy
Lead performance tracking and reporting, including monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
Partner cross functionally with the Marketing, PR, Online, Creative and Education teams to plan, communicate and adjust digital and social marketing tactics
Regional Coordination
Edit specific paid media guidelines relevant for all Kilian Paris & Frédéric Malle markets.
Coordinate local social media action such as Wechat, Weibo Channel management in China.
Supervise each local initiative linked to content production such as media partnership.
Lead performance tracking and reporting across all markets and regions.
Budget
Plan and oversee designated budget allocation in alignment with global social strategy and owned channel needs
Review and oversee management of the department budgeting, including invoice processing and actualizations
Qualifications
Experience
- Minimum 5 years of strategic social and/or digital marketing, paid media campaigns strategy, CRM and community management experience; in house or at an agency. Luxury, beauty, Fashion or lifestyle experience preferred.
Education
Skills
Passionate for the dynamic, changing nature of social media marketing and data
Curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
Strong ability to collaborate and influence others in a highly matrixed environment
Significant experience leading digital content leaders and teams including Creative teams, writers, social media teams, and other digital content creators
Experience running department operations, including strategy, talent, and budgets
True sensitivity to luxury
Job: Marketing
Primary Location: Europe, Middle East, Africa-France
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 245009