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We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
Hybrid
Job Description
The Opportunity
With the Growth Marketing team focusing on acquisition, this role is responsible to support lead generation for both prospect leads and existing customer leads (CPM), also with Digital Adoption focus for Digital Active and DCL Target.
What motivates you?
You obsess about customers, listen, engage and act for their benefit.
You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
You thrive in teams and enjoy getting things done together.
You take ownership and build solutions, focusing on what matters.
You do what is right, work with integrity and speak up.
You share your humanity, helping us build a diverse and inclusive work environment for everyone.
We are looking for someone with:
University degree in business, communications, marketing or related disciplines
Prior working experience on employee benefits marketing will be an advantage
Excellent English and Chinese copywriting and editorial skill
A good team player, pleasant, proactive and able to work under pressure and tight schedule
Good command of both spoken and written English and Chinese
Excellent presentation, communication and interpersonal skills
PC literate in Word, Excel, PowerPoint and Chinese Word Processing
Knowledge on insurance products or employee benefit products will be a definite advantage
On the job you will:
Participate in campaign based lead generation program logistics to source and identify quality leads, and thus drive potential business opportunities
Support execution on end to end acquisition journey from lead generation to lead assignment, fulfilment and reporting.
Co-work with analytics team and external vendors on existing customer’s cross-sell trigger programs from submitting program requirement, generating customer database, customer communications development to program implementation.
Work closely with Platform team to support the launch of Manulife's App and CWS user activation program to drive digital and customer ambition, including SMS and eDM customer communications and incentive fulfilment.
Handle quarterly customer offer leaflet from copy drafting, internal clearance, artwork development and Manulife website content management to support IFP sales
Support execution of marketing plan and communication programs for insurance products
Assist to implement product related database marketing campaigns
Prepare agency briefs and drive the production of marketing collaterals and advertising materials
Coordinate and liaise with internal parties , external vendors and regulators to produce and deliver marketing communications materials on time and in accordance with agreed strategy and corporate guidelines
Coordinate and liaise with business teams for cross product lines initiatives and marketing campaigns
Responsible for corporate web site content copywriting
Assist in coordination and liaison with the agency for advertising and media campaign
Our commitment to you
Our mission; to be a part of making Decisions Easier and Lives Better
A leadership team dedicated to your growth and success
A bold ambition and set of goals to be a leader in driving transformation in our industry
Our best. Every day.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .