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6-Month Internship, Global Marketing- SoftSheen-Carson

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Marketing

Full - Time

31-Jan-2024

Job Title : 6-Month Internship, Global Marketing- SoftSheen-Carson

Division: Consumer Products

Location: Hudson Yards, New York

Reports To: Senior Manager – Marketing

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

What You Will Do:

The DMI 6-Month Intern is responsible for assisting the DMI Lead with driving brand growth by helping to manage current product portfolio, create innovative launch plans and establish long-term vision. This position’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough products, communications, and data-driven marketing. Other responsibilities include, but are not limited to, performing business & competitive analysis, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate the brand’s growth.

Key Job Accountabilities:

• Assist with the strategy and 3-year innovation plan for SoftSheen-Carson’s (Dark & Lovely, Let’s Jam and Magic)

• Propose breakthrough concepts that target unique consumer insights to address business needs

• Identify ways to refresh existing products to maintain competitive edge

• Assist with research, define and decode trends within each segment (prestige & mass)

• Assist DMI Lead in establishing and implementing brand equity and creative guidelines across all touch points

• Analyze data from Nielsen, conduct competitive analysis and market research to identify business needs

• Collaborate with R&I to identify first-to-market and sustainable technologies that address consumer needs

• Help to manage the end-to-end claims process in collaboration with R&I

• Collaborate with Creative to produce breakthrough new designs, artworks and packaging that meets the brand DNA

• Collaborate with Development to ensure the feasibility, sustainably and profitability of projects and on-time execution

• Coordinate with CMI to conduct extensive market research to decode consumer insights & validate launches

• Think e-commerce first and collaborate with e-shopper upfront to identify key search terms and optimize copy and content

• Work closely with the Content manager and/or agency partners to create breakthrough launch materials, from traditional media to digital data driven activations

• Work hand in hand with Marketing Operations and the cross-functional teams to develop collaborative strategies and foster a high performing team culture

• Partner with Marketing Operations and Demand Plan to establish launch forecasts

• Assess project performance throughout the year

  What We Are Looking For:

  Required Qualifications:

• Recent graduate (within 12 months) of a BA degree or MA degree

• Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future

• Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook

• Excellent written, analytical and communication skills

• Solid understanding of data management and ability to use Excel to organize data, create reports, and deliver meaningful insights and recommendations

  Additional Benefits Information As Follows:

  Salary Range: $28.50/hr

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• VIP Access to L’Oréal’s Internal Shop for Discounted Products

• Employee Resource Groups (Think Tanks and Innovation Squads)

  Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

  We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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