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Shire Field Marketing Rep (Remote - Nationwide) in United States
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We have best-in-class products available in more than 100 countries across core therapeutic areas including Hematology, Immunology, Neuroscience, Lysosomal Storage Disorders, Gastrointestinal / Internal Medicine / Endocrine and Hereditary Angioedema; a growing franchise in Oncology; and an emerging, innovative pipeline in Ophthalmics. Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.
A subsidiary of Shire, BioLife is an industry leader in operating high quality plasmapheresis centers throughout the United States. At BioLife Plasma Services, we excel at caring. Caring for the quality of our lifesaving services, caring for the donors who help make it happen, and caring for the communities we call home. Improving Lives. Improving life for everyone.
BioLife's employment opportunities are among the best, offering competitive pay, immediate benefits, paid time off, on the job training, advancement potential AND an environment full of fast-paced fun all while working to save lives.
This is remote position; incumbent can be based out of ANY STATE in the United States.
WI, GA, and IL are only selected as the location for posting purposes.
The Field Marketing Representative is responsible for the ongoing marketing support for a set of BioLife centers and the development and sharing of network best practices across the network. The position will collaborate closely with Marketing and Operations colleagues to ensure local information is filtered up from the field and that local/regional marketing strategies are supported across the organization. This position will require a deep understanding of best practices in regional/local marketing including local promotions, B2B activity and community involvement. The position will report to the Group Manager, Field Marketing.
Develop and share of network best practices
Identify marketing best practices from within the network of BioLife centers and set best practice standards to roll-out improvements across the network; including:
In-center promotional activities
Community involvement and B2B partnerships
Outreach strategies for different donor demographics (e.g., high student populations or centers with significant seasonality)
Plan and execute local marketing/advertising activities
Support centers’ community involvement and B2B partnership activities
Provide input into the development of quarterly advertising campaigns, other creative and collateral materials
Provide input into media planning and placement for local advertising campaigns
Support and communicate with centers
Facilitate communication between BioLife and the centers
Provide centers with information regarding corporate marketing strategies and activity
Filter up local feedback from the centers, including but not limited to:
Recommendations for corporate marketing and advertising activity to support local/regional strategies
Effectiveness of fees and corporate marketing activity
Local market insights and competitive intelligence
In-center experience with a focus on improving donor acquisition and retention
Execute ‘deep-dives’ into specific centers with issues relating to donor acquisition and/or win-back to understand root causes and develop action plans
Develop and lead marketing trainings for centers, where applicable
Ensure centers adhere to all BioLife marketing guidelines and standards
to provide donors with relevant information
Develop and customize templates for routine email sends
Draft compelling copy for each communication
Minimum Degree Required: Bachelor’s
3+ year of experience in field marketing, up to 25% travel
Proven record of handling multiple tasks in a fast-paced environment and prioritizing efforts
Strong written and oral communication skills
Creative and resourceful. Can resolve issues/problems that may come up in the field
All other duties as assigned.
Notice to Employment / Recruitment Agents:
Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.
Equal Employment Opportunity
Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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EEO is the Law – Supplement - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf
Pay Transparency Policy - https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf
Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.