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Shire Product Manager, Genetic Diseases, Taiwan in United States
This role will be required to identify business opportunity and develop strategic marketing plan for certain products in the portfolio to a high standard, to be accountable for the execution of plan and delivery of results with flawless execution.
Willing to go to the field to gain customer and market insights to identify the business opportunities, support the validation of brand strategies and tactics.
Prepare, formulate and execute brand plans of responsible products, consistent with Shire’s process and in collaboration with cross functional teams (Patient Services, Medical, Value Demonstration and Access, Finance, Supply Chain, Sales team/Distributor) clearly articulate the brand strategy to key internal stakeholders, further to achieve sales, profit and growth objectives.
Identify and develop plans as well as work with key internal stakeholders (ie/ medical affairs) for customer interactions that are aligned to strategy. Ensure all business and promotional activities comply with ethics and compliance requirements, and company policies and SOPs.
Work with the cross-functional team to identify customers/patients unmet needs, patient finding & patient journey; further to develop and execute a tactical plan that is aligned to delivering the approved strategy.
Develop and maintain market intelligence databases. Provide market insights to the marketing lead/GM and supply planning team to ensure appropriate product is available to meet forecast demand; Review monthly “rolling forecast” to ensure timely delivery of goods and maintaining optimal inventory levels.
Develop and seek approval of promotional materials to support marketing strategies and communications. Effectively manage advertising and promotion budgets and ensure achievement of KPIs.
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Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.