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AniCura is a family of well-known animal hospitals and clinics specializing in veterinary care for companion animals. AniCura provides modern, high-quality veterinary care for pets at circa 500 practices in 15 European countries and creates peace of mind for pet owners through excellent access and patient safety. AniCura has a turnover of around $1B with the aspiration to expand business through a combination of organic growth and new hospital acquisitions. Every year, AniCura’s 12.000 passionate veterinary professionals attend to four million companion animal patients. Since 2018, AniCura has been a part of Mars Veterinary Health, a family-owned company focused on veterinary care.
We are currently looking for a candidate to join our CHAPO cluster (office in Warsaw/hybrid working).
Market Marketing & Communications Manager
As the Marketing & Communications Manager for our CHAPO cluster, you will play a pivotal role in shaping and executing marketing and communication strategies to enhance brand visibility and drive business growth in Poland, Austria, and Switzerland. Your key responsibilities will include:
Strategic Planning:
Develop and implement comprehensive marketing and communication strategies (B2B & B2C) aligned with the company's goals
Conduct market research to identify trends, opportunities, and challenges in the veterinary industry
Establish key performance indicators (KPIs) for marketing initiatives
Develop and manage marketing budgets, ensuring optimal utilization of resources and a positive return on investment
Cooperation with the clinics to build ambassadorship and ensure actions plan for particular activities
Brand Management & Public Relations:
Oversee the development and maintenance of a consistent brand image across all clinics in the regions
Ensure brand messaging is aligned with the company's values and resonates with the target audience
Build and maintain strong relationships with media outlets, influencers, and industry stakeholders
Develop and execute public relations campaigns to enhance the company's reputation
Digital Marketing:
Lead digital marketing initiatives (SEO, SEA), including social media campaigns, online advertising, and content marketing
Monitor and analyze digital marketing metrics to measure the effectiveness of campaigns and make data-driven decisions
Your Profil:
Fluent in Polish and English, nice to know German. Ability to create content and communicate effectively in at least two languages
Master's degree in Marketing, Communications, Business, or a related field
Proven experience in marketing and communications, preferably in the healthcare or veterinary industry
Good leadership skills with the ability to inspire and motivate a team
Willingness to travel around Poland, Austria, Switzerland
We offer you:
An exciting working environment in which you can pursue your passion for helping animals with state-of-the-art technology and excellent diagnostic possibilities
A friendly and committed team!
Remote working and flexible working hours
Flexible and customized working conditions
Individual training and further education opportunities to develop your professional, organizational, and personal skills
The benefits and career opportunities of the AniCura clinic group (sports cards, health insurance)
If you are a passionate and results-driven marketing professional looking to make a significant impact in the veterinary industry, please submit your application.