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This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13046385
The Digital Media Specialist will be responsible for creating and curating engaging content across multiple digital platforms, including the Cowley County website and social media channels. The Digital Media Specialist will also help develop strategies for driving traffic, increasing engagement, and improving awareness of Cowley County services and achieving organizational goals. The Digital Media Specialist reports to Economic Development and will work in cooperation with various County departments to coordinate marketing efforts and services.
Essential duties and responsibilities:
Ability to develop and implement a comprehensive digital media strategy to increase visibility on the website and social media platforms
Create and manage all published content (images, video, written and audio)
Write compelling copy for website, social media and email outreach
Monitor social media activity and web content across departments to ensure anyone using the Cowley Countys online tools is following established guidelines and best practice rules
Analyze key metrics and tweak comprehensive strategy as needed
Encourage greater usage of online web applications to improve customer experience
Collaborate closely with County departments to ensure timely execution of digital initiatives
Monitor customer feedback across all channels
Draft monthly Economic Development newsletter
Follow emerging and developing trends in social media content as well as changes and developments in current and social media platforms
Performs other related duties as assigned, or as deemed necessary or as required.
Marginal duties and responsibilities:
Position Requirements:
Experience:2-3 years of experience as a social media/web content creator or similar professional position with a portfolio to demonstrate ability to craft compelling stories and develop unique content