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Shire Insights Lead - Hereditary Angioedema (HAE) in Zug, Switzerland
Provide strategic and marketing teams focused on Hereditary Angioedema (HAE) with a clear market understanding to help drive decision making, by generating significant data and insights through market research, competitive intelligence, and data acquisition. This role will have a strong understanding of the brand/ molecule/ therapeutic area and will consolidate insights into insights and recommendations. As a partner to the product team, brings independent and strategic thinking to the team- supports and challenges where appropriate.
Job Function and Description
40% of time: Market Research
Designs and implements global market research projects and activities related to strategic decision support, and deliver high quality business insights, specifically:
Identifies data gaps and generates a yearly market research roadmap for the Product, including business needs, timelines, methodology, and budget.
Responsible for execution of market research projects, including vendor selection and management, internal alignment and approvals (CMLR), utilization of new research methodologies and data sources (where appropriate), and presenting the final deliverables with the global and International
Manages global primary and secondary market research for in-line Products and LCM opportunities; supports New Products team by leading research in the therapeutic area
Translates market research information into strategic implications and provides recommendations to Brand Team.
Ensures regional dissemination of market research results and implications
Ensures incorporation of Regional needs in market research roadmap.
Collaborates closely with the US and International teams to ensure no duplication of work
Helps identify scenario planning and sensitiveity development for risks and opportunities
30% of time: Competitive Intelligence
Partners with global brand team to define and execute Competitive Intelligence
Works to ensure that competitive intelligence is collected, analyzed and appropriately disseminated to relevant stakeholders within the brand team/ franchise in a timely and continued basis
Interprets global competitive intelligence and other relevant metrics for the Product Team, provideing insghtsand recommendations (where possible)
Maintains an updated perspective on current and future competition, including identification and evaluation of respective competition
For brand planning, collaborates with CI lead (if applicable) and Brand teams to generate competitive landscape summary (e.g. for Situational Analysis)
Leads CI task force on behalf of brand team (where appropriate), or any deep dive CI project
20% of time: Business Analytics
Provides ad hoc as well as regular analyses to the Product team to support ongoing business decisions and activities in the development/refinement of commercial tactics/ strategy for the brand/molecule/therapeutic area
Explore industry trends and emerging markets and presents their implications to GPS and Product Teams
Designs and consequently delivers reports to Global Commercial Team on Brand performance to ensure informed decisions; offers suggestions on action plans
For brand planning, brings key contribution to Situational Analysis by consolidating critical/ relevant insights from yearly information-generating activities
Work closely with the Forecasting and Analytics Lead to accurately and comprehensively project current and future products/ indications
Partners with the F&A lead to define forecast-related market research needs, and integrate into the yearly market research projects/ plans
Generates evidence/ insights to feed into the forecast and grounds assumptions into facts
Participates in consensus gaining process for strategic forecasts, including brand team meetings and presentations
10% of time: Partnership and Collaboration
Close collaboration with other MI&I Teams
Member of cross-franchise Functional best practice-work stream
Education and Experience Requirements
Bachelor Degree or equivalent in Health Sciences or related discipline / Business Administration.
Management Consulting experience preferred
Recommended experience in the pharmaceutical or biotech industry, with at least 5 in a prior Insights Lead or Market Research role.
Global or International experience also preferred
Business development and/or marketing experience is preferred
Key Skills, Abilities, and Competencies
Ability to influence and challenge the business decisions; Ability to influence without authority;
Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
High degree of creativity and innovation in developing new approaches, processes and methodologies
Ability to lead projects on behalf of the MI&I team
Strong written and verbal communication
Strong interpersonal and collaboration skills as well as teamwork abilities
Comfortable working in a matrix environment
Global mindset and high emotional intelligence
Builds a Collaborative Culture
Builds and models a culture of questioning and constructive challenge to foster openness and candid dialogue
Listens to and carefully considers others’ perspectives, especially to manage and resolve conflict
Acts with an understanding and sensitivity to others locally and globally, internally and externally
Encourages accountability and responsibility that enables others to act with integrity
Leads with Strategic Agility
Sets and clearly articulates a compelling vision for the future that fosters enthusiasm
Develops bold strategic plans and crafts pragmatic solutions to implement them
Recognizes opportunities and challenges and modifies strategy accordingly
Moves easily between addressing current needs and planning for the future with informed insight
Considers marketplace and economic forces and trends in making sound business decisions
Decides and acts, even when faced with uncertainty
Clearly communicates the need for change and is actively responsive to the resistance it can evoke
Anticipates and proactively addresses the conflict and ambiguity inherent in change
Quickly focuses on the critical issues while prioritizing current work
Develops Organizational Capability
Inspires passion for growth and change in Shire’s people
Builds and improves effective internal systems and processes that align with organizational priorities
Builds and fosters effective teams in a global matrix organization
Considers and addresses business and development needs both locally and globally
Generates breakthrough solutions, and enables others to do the same
Draws on unexpected or seemingly unrelated ways of thinking
Operates from a framework of possibility
Complexity and Problem Solving
The candidate will design and implement primary and secondary research, either internally or choosing and managing appropriate external business partners; interpreting research results and recommendations, including presenting findings and strategic recommendations to all levels of management.
Proactively anticipates solutions
Defines assumptions, facts and strategic intent for the Product strategic plans
Decide when market research analytics are best performed to ensure the broader matrix team can make the best decisions
Provides implications to the business and forecasts around any major CI findings
Designs KPIs for the franchise and interprets brand performance for stakeholders
International travel will be required.
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Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.